social_media_and_sage_crm_社会化媒体和crm

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1、SageCRM

2、SocialMediaandSageCRMEngageandinteractwithyourcustomersTheemergenceofsocialmediachannelssuchasTwitterandLinkedInhaschangedthewaythatcompaniesinteractandengagewithpeople(prospects/customers/media/industry),howtheycontrolwhatissaidaboutthemandhowtheyareperceivedbythosegroups.Socialm

3、ediaisnotaone-waycommunicationsmediumthatfitsaroundotheractivities,itisanintegralpartofhowcompaniesshouldlisten,engageandrespondtoprospectsandcustomers.AccordingtoGartner,“socialmediaisasetoftechnologiesandchannelstargetedatformingandenablingapotentiallymassivecommunityofparticipantstopro

4、ductivelycollaborate”1.Thechallengefacingmostbusinessestodayishowtoleveragesocialmediatechnologiesandchannelstoensuretheygainacompetitiveedge.CustomerRelationshipManagement(CRM)iswellestablishedasatechnologyandstrategythatenablesorganisationstobettermanagethemanyinteractionsithaswithbothe

5、xistingandprospectivecustomers.IntegratingsocialmediaactivitywithCRMcanfurtherharnessthepowerofcommunicationwithyourcustomersandprospectscreatingameaningfulcommunityandbuildingstrongmutually-rewardingrelationships.SageCRMintegrateswithkeysocialmediaapplicationstoenableuserstoengagewithpro

6、spectsandcustomersinacollaborativemannerinordertogenerateleads,fosterloyalty,buildcustomerretentionandincreaserevenue.Out-of-the-boxintegrationwithLinkedInenablesuserstotapintotheendlesspossibilitiesofsocialnetworkingforinstantknowledgeaboutcustomersandprospects.SageCRMforTwitterenablesco

7、mpaniestomanagetheircommunicationswithprospectsandcustomersdirectlyfromwithinSageCRM.ThankstothewebsitegadgetontheSageCRMinteractivedashboard,usersBENEFITSSNAPSHOT–Enablessalesteamstobettertargetprospectsandprepareforsalescalls–Uncoversleadsandnetworkingopportunitiesquicklyandeasily–Enab

8、lesuserstoupdateandreadtwittertimelineandfeedsdirectlyfromwithinSageCRM–Extendsconversationsandcollaborationwithprospectsandcustomerstosocialmediachannels–Enablesuserstoidentifyhowonlineconversationsareaffectingtheirbrand–Helpsorganisationstoidentifytheirbiggestonli