麦肯锡—中远—proposal：building the world’s leading ship repair company

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1、CONFIDENTIALBuildingtheworld’sleadingshiprepaircompanyCOSCOShipRepairGroupProposal,version1July,2001Thedisclaimerappearsinthefooter.Thistextwillnotprint.Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorgan

2、izationwithoutpriorwrittenapprovalfromMcKinsey&Company.MemorandumtoMr.ShiChongMr.LiDongmeiBuildingtheworld’sleadingshiprepaircompanyCOSCOshiprepairgroupThankyouforthediscussionwehadonthechallengesandopportunitiesfacingCOSCOShipRepairGroup.Mckinsey&Companywouldbedelightedtohelpyo

3、udefinethegrowthstrategythatwouldbuildCOSCOshiprepairgroupintothegloballeader.Mckinsey&Companyistheleadingmanagementconsultingfirmintheworld.Wehavedeepexpertiseinhelpingcompaniesdevelopsuccessfulgrowthstrategiesthroughouttheworld.Wealsoaretheundisputedleaderinmanagementconsultin

4、ginChina,withunrivalleddepthofseniorresourcesandmultiyearprovenimpactofhelpingChinesecompaniestransform.WeworkwithChineseleaders,suchasCIMC,oralsoLegend,ChinaMerchants.Finallywehaveadeepunderstandingoftheshippingandshipbuildingindustry,includingservinggloballeaderssuchasP&OandDa

5、ewoo.Thusweunderstandyourcustomers,competitorsandkeyfactorsforsuccess.Thisproposalisdividedintosixsections:1)Contextandobjectives2)Deliverablesofourcollaboration3)Proposedprojectapproach4)Workingarrangements5)Financialarrangement6)Mckinseyqualifications15Thismemorandum,theattach

6、edhorizontalexhibits,thefinancialcontractandtheconfidentialityagreementformtogethertheformalpaperworkthatwillgovernourcollaboration.Obviously,thisproposalisbasedonlyonashortinteractionwithyou.Wewouldbedelightedtoreviseoramenditafterwehavereviewedittogether.1.CONTEXTANDOBJECTIVES

7、COSCOShipRepairstrongstartingbaseInthecourseofitsoverallrestructuring,COSCOGrouphasintegrateditsdifferentshipyardsintoanintegrated“COSCOshipyardgroup”focusedonshiprepair.TheCOSCOShipyardGroup(CSG)hasastrongpositioninChina,whereitisaleaderinshiprepairwith15%marketshare.Italsohass

8、trongengineeringcapabilitiesthatcanbeleveragedf