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ID:10890016
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页数:16页
时间:2018-07-08
《麦肯锡—中远—proposal:building the world’s leading ship repair company》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、CONFIDENTIALBuildingtheworld’sleadingshiprepaircompanyCOSCOShipRepairGroupProposal,version1July,2001Thedisclaimerappearsinthefooter.Thistextwillnotprint.Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorgan
2、izationwithoutpriorwrittenapprovalfromMcKinsey&Company.MemorandumtoMr.ShiChongMr.LiDongmeiBuildingtheworld’sleadingshiprepaircompanyCOSCOshiprepairgroupThankyouforthediscussionwehadonthechallengesandopportunitiesfacingCOSCOShipRepairGroup.Mckinsey&Companywouldbedelightedtohelpyo
3、udefinethegrowthstrategythatwouldbuildCOSCOshiprepairgroupintothegloballeader.Mckinsey&Companyistheleadingmanagementconsultingfirmintheworld.Wehavedeepexpertiseinhelpingcompaniesdevelopsuccessfulgrowthstrategiesthroughouttheworld.Wealsoaretheundisputedleaderinmanagementconsultin
4、ginChina,withunrivalleddepthofseniorresourcesandmultiyearprovenimpactofhelpingChinesecompaniestransform.WeworkwithChineseleaders,suchasCIMC,oralsoLegend,ChinaMerchants.Finallywehaveadeepunderstandingoftheshippingandshipbuildingindustry,includingservinggloballeaderssuchasP&OandDa
5、ewoo.Thusweunderstandyourcustomers,competitorsandkeyfactorsforsuccess.Thisproposalisdividedintosixsections:1)Contextandobjectives2)Deliverablesofourcollaboration3)Proposedprojectapproach4)Workingarrangements5)Financialarrangement6)Mckinseyqualifications15Thismemorandum,theattach
6、edhorizontalexhibits,thefinancialcontractandtheconfidentialityagreementformtogethertheformalpaperworkthatwillgovernourcollaboration.Obviously,thisproposalisbasedonlyonashortinteractionwithyou.Wewouldbedelightedtoreviseoramenditafterwehavereviewedittogether.1.CONTEXTANDOBJECTIVES
7、COSCOShipRepairstrongstartingbaseInthecourseofitsoverallrestructuring,COSCOGrouphasintegrateditsdifferentshipyardsintoanintegrated“COSCOshipyardgroup”focusedonshiprepair.TheCOSCOShipyardGroup(CSG)hasastrongpositioninChina,whereitisaleaderinshiprepairwith15%marketshare.Italsohass
8、trongengineeringcapabilitiesthatcanbeleveragedf
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