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1、浅谈英汉语言文化差异对广告翻译的影响论文AbstractAstheproductofculture,advertisementdirectlyreflectsthecloserelationshipbet,es.ThispaperinvestigatestheChineseandEnglishadvertisinglanguages,anduncoverstheculturedifferencesinadvertisements.Thenitdiscussestheproblemsintheadvertisingtranslation,andputsforethodsofadvertisi
2、ngtranslation.Theentiscloselyrelatedtotheculture.Thepurposeofanadvertisementistopersuadetargetconsumeserstobuytheadvertisedproductsorservices.Thus,itisamostimportanttasktobeasixaspects:monismversuspluralism,collectivismversusindividualism,theimplicitagerypatternversustheabstractpattern,respectofau
3、thorityversusrespectofself-performance,andthedifferencesofsocialbackgroundandaesthetics.Somedefectsandevenunsuccessfuladvertisementsaremadebecauseofthepoorqualityoftranslation.Thispaperproceedsfromproblemsinadvertisingtranslationthatthetranslatorsdonothaveagoodmandofthenation-specificcultureandist
4、ooadhesivetotheadvertisement’ssuperficialmeaningenttranslationrequiresmorethanjustrenderingsentencesintoanotherlanguage.TranslatorshavetoconverttheideasandthoughtsbehindthesentencesintothetargetlanguagebyapplyingtheknoemethodstomakeadvertisingtranslationinvieentsShenxiaolong1oncesummarizesthateani
5、ng.Chineseisregardedasaflexiblelanguageadeupofverbcentralelementsent.1.1Floinor-clausesaccordingtochronologicalorlogicalorder.Thestructureseemsshortandloose.Itseldomfocusesononerigidpointbutmovesaccording.UnliketheChinesestructure,Englishsentencedisplaysaspatialarrangementeaningandtightinstructure
6、.Therefore,Chinesesyntacticstructuresusuallyemployparataxis,ustgetridofouroingtothetargetrulesandconventions.Thefolloplesshoeplausibletranslationmethods.(1)境内西湖如明镜，千峰凝翠，洞壑幽深，风光绮丽。Theanyhigh-soundingentss,theChineselanguagestrivesforsymmetryinstructureandrhymeinsound,hencereadingneat,implicitandmus
7、ical.Forexample,four-characterphrases,parallelism,antithesisappearsfrequentlyinChinese.Inordertoachieverhyming,emphasisorneatstructureChineselanguageoftenresortstotautology.“Onthecontrary,itatingthereality.TheEng
