资源描述：
《零售企业自有品牌营销组合策略分析外文翻译》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、毕业设计(论文)外文文献翻译2012届译文一：零售企业自有品牌营销组合策略分析译文二：零售商开发和推广自由品牌的问题和对策学生姓名学号系别专业班级指导教师完成日期2RetailenterprisebrandmarketingstrategyanalysisKangYongAbstractInrecentyears,alongwithourcountryopeningofretailindustry,theretailindustrycompetitionismoreintense,manyforeignbrandsofbeachChinaretailm
2、arket.Fromanotherpointofview,theforeignretailindustryownbrandproductsexperiencetoChina'sretailenterpriseshavereferencevalueValue,China'sretailenterprisestoadapttotheinternationaltrend,hasitsownbrand,inordertoenhancecompetitiveness.Keywords:retailenterprisesfreebrandportfoliostra
3、tegyfromtheeighteeneightiesnow,ownbrandhas100yearsofhistory,thewesternprivatebrandtheoryresearchandpracticalapplicationhasbecomemature.Inourcountry,thedevelopmentofprivatebrandhasjuststarted,onitsownbrandawarenessisstillintheelementarylevel,enterpriseslackofpracticalexperience.A
4、sthedomesticretailmarketfullyopen,facingtheimpactofforeignretailgiants,domesticscholarsputforwardbyestablishingitsownbrandofdomesticretailenterprisetoenhancethecompetitiveadvantage,thisstudyalsoaimstoChina'sretailindustrydevelopmentofprivatebrandstrategyputforwardthetheoreticalb
5、asisandbasicstrategy.ChinaretailenterprisebranddevelopmentstatusInrecentyears,largeretailenterprisesinChinasuchasbambooshootsafteraspringrain,developmentisswiftandviolent,markingChina'sretailenterpriseshaveenteredanewdevelopmentstage.China'sconsumergoodsmarketinastabledevelopmen
6、tofacceleratedgrowth;foreignretailenterprisestoenterandexpandsignificantlyfaster;nationalcultivationofsupportinglarge-scalecirculationenterprisedevelopmentpoliciesandmeasures,alsoenteredtheimplementationphase;regulateandpromotethedevelopmentofretailindustryrelatedlaws,15regulati
7、onsorworkintoChinasincethefoundingofthe"hottestperiod".ThesechangesforthedevelopmentofretailindustryinChinainthenewchangesofenvironmenttoprovideasolidfoundation,pushourlargeretailenterpriseshaveenteredanewstageofdevelopment.(a)theimplementationofthestrategyofprivatebrandfoundati
8、onRetailpromotionofstrategicposition.Alongwitht
