基于自我调节双系统视角的中国用户跨屏行为研究

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1、博士学位论文基于自我调节双系统视角的中国用户跨屏行为研究UNDERSTANDINGUSERS’ADOPTIONOFMULTI-SCREENINGINCHINABASEDONDUALSYSTEMPERSPECTIVEOFSELF-REGULATION哈尔滨工业大学2017年06月国内图书分类号：学校代码：10213国际图书分类号：密级：公开管理学博士学位论文基于自我调节双系统视角的中国用户跨屏行为研究博士研究生：柯林导师：李国鑫申请学位：管理学博士学科、专业：工商管理所在单位：管理学院答辩日期：2017年06月授

2、予学位单位：哈尔滨工业大学ClassifiedIndex:U.D.C.:DissertationfortheDoctoralDegreeinManagementUNDERSTANDINGUSERS’ADOPTIONOFMULTI-SCREENINGINCHINABASEDONDUALSYSTEMPERSPECTIVEOFSELF-REGULATIONCandidate:ShahidKalimKhanSupervisor:Prof.LiGuoxinAcademicDegreeAppliedfor:Doctorof

3、ManagementSpecialty:BusinessAdministrationAffiliation:SchoolofEconomicsandManagementDateofOralpresentation:June,2017DegreeConfirmingInstitute:HarbinInstituteofTechnologyAbstractAbstractWearelivingintheeradominatedbydigitalscreenswheremostpeopleinteractwithmo

4、rethanonescreensintheirdailylife.Multi-screeningisdefinedastheuseofmorethanonedistinctscreensconcurrentlyorsequentiallytoaccomplishrelatedorunrelatedtasks.Multi-screeningresearchisagrowingconcernintoday’sworldwhichhasbeenrightlyrealizedbyMarketingScienceInst

5、itutewhichincludedthisdomainofresearchintheirtopmostresearchprioritiesfortheyear2014-2016andthenagainfor2016-2018.Previousliteraturehasnotsufficientlyexplainedtheuser-devicerelationshipinthemulti-devicecontextratherithasfocusedmoreonusers’interactionswiththe

6、singledevice.However,inthecontemporaryenvironment,ourinteractionswithmoderntechnologyhavegrowntighterandtheroleoftechnologyinpeople'slifehasevolvedfromfacilitating,dominatingandinfluencingtothelevelwhereitcanchangetheperceptualandcognitiveaspectsofhumanmind.

7、Asconsequenceofenhancedinteractiveexperiences,userbehaviorshaveincreasedincomplexity,theimpactoftechnologyhasbecomeversatileandthereisagreaterneedofreassessmentinordertounderstandtheinterplaybetweenusersandtheirmulti-screens.Thecurrentdissertationstudyisfocu

8、sedonexplainingphenomenonthroughtheperspectiveofself-regulation.Typically,self-regulationhasbeenseenthrougheyesofrationalreasoningandgenerally,itisbelievedthatself-regulationonlyoccursinadeliber