the presentation secrets of steve jobs

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1、ThispresentationisgivenlivebyCarmineGallobutsotheknowledgecanbesharedinthisformat,we’vecreatednotesforyoutoread.Beforewarned—ifyoupickupthisbook,yourpresentationswillneverbethesameagain.–MartinLindstrom,bestsellingauthorofBuyologyApersoncanhavethegreatesti

2、deaintheworld.Butifthatpersoncan’tconvinceenoughotherpeople,itdoesn’tmatter.–GregoryBernsSteveJobsisthemostcaptivatingcommunicatorontheworldstage.Ifyouadoptjustsomeofhistechniques,yourideasandpresentationswillstandoutinaseaofmediocrity.Act1:CreatetheStoryA

3、ct2:DelivertheExperienceAct3:RefineandRehearseACT1DevelopaMessianicSenseofPurposeJobshasbeengivingawe-inspiringpresentationsfordecades.In1984,JobsunveiledthefirstMacintosh.Thelaunchremainsoneofthemostdramaticpresentationsincorporatehistory.Doyouwanttospend

4、therestofyourlifesellingsugaredwaterordoyouwantachancetochangetheworld?–SteveJobs&JohnSculleyFindWhatYouLoveSteveJobssecrettosuccess:“You’vegottofindwhatyoulove.GoingtobedatnightsayingI’vedonesomethingwonderful.That’swhatmattered.”Hewasinspiredbyapurpose

5、beyondmakingmoney.Trueevangelistsaredrivenbyamessianiczealtocreatenewexperiencesandtochangetheworld.Somemanagersareuncomfortablewithexpressingemotionabouttheirdreams,butit’sthepassionandemotionthatwillattractandmotivateothers.–JimCollins,BuilttoLastPlaninA

6、nalogThesinglemostimportantthingyoucandotodramaticallyimproveyourpresentationsistohaveastorytotellbeforeyouworkonyourPowerPointfile.–CliffAtkinson,BeyondBulletPointsTrulygreatpresenterslikeSteveJobsvisualize,planandcreateideasonpaper(orwhiteboards)wellbefo

7、retheyopenthepresentationsoftware.THINKINGSKETCHINGSCRIPTING90HOURS30SLIDESBUILDINGSLIDESREHEARSINGDesignexpertsrecommendthatpresentersspendthemajorityoftheirtimethinking,sketchingandscripting.NancyDuarterecommendsthatapresenterspend90hourscreatinganhourl

8、ongpresentationwith30slides.Butonlyonethirdofthattimeisspentbuildingslides.Anotherthirdisrehearsing,butthefirstthirdisspentcollectingideas,organizingideas,andsketchingthestory.CreateTwitter-LikeHeadlines@Ben: