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1、Areyouborntochangetheworld?SteveJobsandAppleLogisticsengineeringinManagementschoolJasontan谭建文SteveJobsbriefintroductionSteveJobsandAppleSteveJobsandDisneyApple’ssharepriceApple’sfutureSteveJobsintroductionStevePaulJobsbornatFeburary24th1955.Whenhewasyoun
2、g,hewasadopted.HedroppedoutofReedCollegeafterthefirst6months.Buthestayedaroundasadropinforpenmanship(书法)inReedCollege。Aesthetics（美学）[i:s'θetiks]affecthiswholelifeincludingappleculture.SteveJobsandAppleIn1976,applewasestablishedbyJobsandWozniakinJobsgarag
3、e.Theymadethefirstpersonalcomputerinhistorycalledapple1selling666.6$.AndByteShoppurchase50computersonce.In1980,applecomeintothemarketoriginalIn1981,theEX-CEOofPEPSIJohoSculleyjoininapple.In1985,JohoSculleytakeplaceofJobs.Appleshareprice1985-2010SteveJobs
4、andAppleStevejobsandDisneyAfterleavingapple,in1986,jobsbuyandsetupPixar(皮克斯).Intenyears,Pixarbecameafamous3dcomputeranimationcompany.ToyStory,ABug'sLife,FindingNemoWall-E,UP(飞屋环游记)In2006DisneybuyPixar,andJobsbecamethestrongeststockholder.ComebacktoappleI
5、n1996,applebuyNeXTcomputercompany,jobscomebacktoappleAtSeptember16TH1996,jobsbecameapple’sICEO,Andthen,appleleasemanyproductsingreatdemandlikeMacOSsystem,Iphone,PowerBook,iMac,iBook……Thecurveofapplesharepriceafter1997ThefutureofappleThemarketvaluerankofc
6、ompany:NO1ExxonMobilNO2MicrosoftNO3APPLEFinancecrisis,MicrosoftGreenhouseeffectandFinancecrisis,ExxonMobilTheonlyoneAppleshareprice2005-2010PredictionTHELARGESTCORPORATIONTheothersidesofstevejobsThesalary:$1pereachyearDoyoulikeapple?Shawyouavideo:SteveJo
7、bs2005CommencementAddressThesalary$1peachyearEvenjobsonlyearn$1eachyear,buthegotspecialpresentfromboardofdirectorsIn1999,jobswasrewardwithajetworth40million.In2000-2002,jobswasrewardwith30millionlimitedsharesthatworth2.7billionTheForbesreportin2009.3.11t
8、axavoidanceAccordingtoAmericanlaw,thetaxrateofsalaryis35%IfStevejobsgetmoneybysalary,itmeanshemusthandinmorethanonethirdofsalary.DOYOULIKEAPPLE？Doyoulikeapple?Ifwedo,canwecreateanotherapple!Areyouborntochangingtheworld?Yes
