资源描述：
《the presentation secrets of steve 》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、ThePresentationSecrets ofSteveJobsResumenFifteenStrategies YouCanEmployNowInhisnewbook,ThePresentationSecretsofSteveJobs:HowtobeInsanelyGreatinFrontofAnyAudience,communicationscoachandBusinessWeekcolumnistCarmineGallorevealsthetechniquesthathaveturned
2、theApple()CEOintooneoftheworld’smostextraordinarycommunicators.Formorethanthreedecades,Jobshastransformedproductlaunchesintoanartform.Inthisslideshow,learnwhatJobsdoestocaptivatehisaudienceandhowyoucanusehistechniquestopitchyourowncompany,service,prod
3、uct,orideas.PlaninAnalogASteveJobspresentationhasalltheelementsofagreatmovie—heroesandvillains,stunningvisuals,andasupportingcast.And,likeamoviedirector,SteveJobs"storyboards"theplot.BeforeyougodigitalandopenPowerPoint,spendtimebrainstorming,sketching
4、,orwhiteboarding.Remember,you’redeliveringastory.Slidescomplementthestory.FocusonBenefitsYourlistenersareaskingthemselvesonequestion:whyshouldIcare?SteveJobssellsthebenefitbehindeverynewproductorfeature—andhe’sveryclearaboutit.WhybuyaniPhone3G?Because
5、"it’stwiceasfastathalftheprice."What’ssogreataboutTimeCapsule?"Allyourirreplaceablephotos,videos,anddocumentsareautomaticallyprotectedandeasytoretrieveifthey’reeverlost."TheAppleWebsitealsokeepsthefocusonthebenefit,withfeatureslike"10ReasonsWhyYou'llL
6、oveaMac."Nobodycaresaboutyourproductorservice.Theyonlycareabouthowyourproductorservicewillimprovetheirlives.ThePresentationSecrets ofSteveJobsSteveJobsdoesn’tsellcomputers.Hesellsthepromiseofabetterworld.Trueevangelistsaredrivenbyamessianiczealtocreat
7、enewexperiences.WhenJobsintroducedtheiPodin2001,hesaid,"Inourownsmallway,we’regoingtomaketheworldabetterplace."WheremostpeopleseetheiPodasamusicplayer,Jobspresentsitastooltoenrichpeople’slives.Ofcourse,it’simportanttohavegreatproducts.Butpassion,enthu
8、siasm,andasenseofpurposebeyondtheactualproductwillsetyouandyourcompanyapart.CreateTwitter-FriendlyHeadlinesCanyoudescribeyourproductorservicein140characters?SteveJobsoffersaheadline,ordescription,foreveryproductandeachheadlinecaneasilyfitinaTw
