In The Plex - Steve Levy

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1、ALSOBYSTEVENLEVYThePerfectThing:HowtheiPodShufflesCommerce,Culture,andCoolnessCrypto:HowtheCodeRebelsBeattheGovernment—SavingPrivacyintheDigitalAgeInsanelyGreat:TheLifeandTimesofMacintosh,theComputerThatChangedEverythingArtificialLife:TheQuestforaNewC

2、reationTheUnicorn’sSecret:MurderintheAgeofAquariusHackers:HeroesoftheComputerRevolutionSimon&Schuster1230AvenueoftheAmericasNewYork,NY10020www.SimonandSchuster.comCopyright©2011byStevenLevyAllrightsreserved,includingtherighttoreproducethisbookorportio

3、nsthereofinanyformwhatsoever.ForinformationaddressSimon&SchusterSubsidiaryRightsDepartment,1230AvenueoftheAmericas,NewYork,NY10020FirstSimon&SchusterhardcovereditionApril2011SIMON&SCHUSTERandcolophonareregisteredtrademarksofSimon&Schuster,Inc.TheSimon

4、&SchusterSpeakersBureaucanbringauthorstoyourliveevent.FormoreinformationortobookaneventcontacttheSimon&SchusterSpeakersBureauat1-866-248-3049orvisitourwebsiteatwww.simonspeakers.com.DesignedbyRuthLeeMuiManufacturedintheUnitedStatesofAmerica10987654321

5、LibraryofCongressCataloging-in-PublicationDataLevy,Steven.Intheplex:howGooglethinks,works,andshapesourlives/StevenLevy.—1stSimon&Schusterhbk.ed.p.cm.Includesbibliographicalreferencesandindex.1.Google(Firm).2.Google.3.Internetindustry—UnitedStates.I.Ti

6、tle.HD9696.8.U64G66572011338.7'6102504—dc222010049964ISBN978-1-4165-9658-5ISBN978-1-4165-9671-4(ebook)ContentsPrologueSearchingforGoogleOneTheWorldAccordingtoGoogle:BiographyofaSearchEngineTwoGooglenomics:CrackingtheCodeonInternetProfitsThreeDon’tBeEv

7、il:HowGoogleBuiltItsCultureFourGoogle’sCloud:BuildingDataCentersThatHoldEverythingEverWrittenFiveOutsidetheBox:TheGooglePhoneCompanyandtheGoogleTVCompanySixGuGe:Google’sMoralDilemmainChinaSevenGoogle.gov:IsWhat’sGoodforGoogleGoodforGovernment—orthePub

8、lic?EpilogueChasingTaillightsAcknowledgmentsSourcesIndexInmemoryofPhilipKlass(1920–2010)PROLOGUESEARCHINGFORGOOGLE“HaveyouheardofGoogle?”ItwasablazinghotJulydayin2007,intheruralIndianvillageofRagihalli,locatedthirtymilesoutsideBangalore.Twenty