puns in advertisements 英语广告里的双关语

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1、PunsinAdvertisementsContentsAcknowledgements…..........................................................................................................iAbstract&KeyWords….......................................................................................................ii1.Intro

2、duction…………………………………………………………………………………12.AdvertisingandPun.........................................................................................................12.1DefinitionofAdvertising……………………………………………….…............................12.2DefinitionofPun………….....................

3、..............................................................................23.PragmaticsPrinciples…………………………………………………………………………....43.1Co-operativePrincipleandPunsinAdvertisements………………………………….........43.2RelevanceTheoryandPunsinAdvertisements…………………………………………..63.3EconomyPrincipl

4、eandPunsinAdvertisements…………………………………………..84.Function…………………………………………………………………………….……..……104.1IncreasingComedicEffectandNovelty………………………………….………………...104.2IncreasingthePowertoMovetheFeelings……...................................................................114.3IncreasingtheReada

5、bilityandtheValueofMemoryinAdvertisements………………..…115.Conclusion………………………........................................................................................12References………………………….………………………………………………………….13iiAcknowledgementsFirstofall,IwanttoexpressmythankstoLecturerLiXueningsin

6、cerely,mysupervisor,forhisinsightfulguidanceandearnesthelpallthroughthesearching,analysisandpaper-writingstages.Andhealwaysencouragesmeandgivesmemuchhelpindatacollecting.Withouthispatientassistanceandhelp,Icouldnotfinishthisthesisinsuchashortperiodoftime.IwanttoextendmythankstoAsso

7、ciateProfessorSongSufengforherscholarlyadviceandgeneroushelpduringmystudyintheSchoolofForeignLanguagesatJiangnanUniversity.MoreoverIwanttothankmyroommatesfortheirexcellentadviceandcommentsontheearlierversionofthisthesis.iiAbstract&KeyWordsAbstract:Intoday’ssociety,advertisementshav

8、ebeenanindispensablepartin