Pun and the Translation of Puns in English Advertisements 论英语广告语中的双关语及双关语的翻译

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1、PunandtheTranslationofPunsinEnglishAdvertisements论英语广告语中的双关语及双关语的翻译Abstract：Punisoneofthemostcommonrhetoricaldevicesusedinadvertisement.Thetranslationofpunsisdifficultbecauseofthedoublemeanings,andthetranslationofpunsinadvertisementsisevenmoredifficultbecauseonemustkee

2、pboththedoublemeaningsofapunandthestyleoftheadvertisementinmind.ThispaperisaboutthetechniquesofpunningandthetranslationofpunsinEnglishadvertisements.Itexpressesthetechniqueofpunbythewaysofhomophonicpun,homographicpunandidiompun.KeyWords:advertisinglanguage;pun;translat

3、ion11摘要：双关语是广告中使用最常见的一种修辞手段。由于双关语的双重含义，因此翻译起来比较困难,在广告中双关语的翻译甚至更加困难,因为你必须保持一个双关语的双重含义及广告语本身的风格。本论文论述的是关于英语广告语中的双关语及双关语翻译的技巧。它表达了谐音双关语、语义双关语和习语双关语使用的技巧方法。关键词：广告语，双关语，翻译11ContentsAbstractIntroduction1.ThePunsinEnglishAdvertisements1.1HomophonicPun1.2HomographicPun1.3Idiom

4、aticPun2.TranslationsofPunsinEnglishAdvertisements2.1Theconjuncttranslation2.2ReplenishmentTranslation2.3TransliterationConclusionBibliography11IntroductionPunisderivedfromtheLatinword”paronomazein”,meaning“callbyadifferentname”.Nowpunisdefinedas“thehumoroususeofaword,

5、orofwordswhichareformedorsoundedalikebuthaveadifferentmeanings.”Punhasthreeimportantelements:doublecontext,hingeandtrigger.Generallypuncanbeclassifiedintothreetypes:Antalaclasis,paronomasiaandhomophonicpun.Therhetoricalofpunisacommonskill,increatingadvertisement.Whatis

6、advertising?Advertisingisthenon-personalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideabyidentifiedsponsorsthroughthevariousmedia.Whetheritisgoodsadvertisementorpublicserviceadvertisement,thecreationoftheadvertisementisa

7、comprehensiveart.Theskillsneededinthisartaremorethanotherformsofwriting.Theusingofprecisionandappropriateinadvertisingliterarylanguagewillmaketheinfluenceofadvertisinglanguagefarbeyondtheadvertisementitself.Thereforeitisusedintheadvertisementwithalargeamount.1.ThePunsi

8、nEnglishAdvertisementsTherearemanykindsofpunsexistinEnglishadvertisements.Inthispaper,threemainlytypesofthemaretalked