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1、外贸转内销企业的转型忠告（Transformationadviceofforeigntradetodomesticenterprises）Thefinancialcrisishascausedmanyforeigntradeproblems:Exportstodomesticenterprisesarenotplainsailing,buttheyarefacedwithmanycommonproblems.Accordingtotheactualfloorofthebuildingmaterialsindustryformanyyearsconsultingex
2、perience,thefoxhuntergivethefollowingadvicetothetransformationofenterprises,theseenterpriseshopetoguide,clearthinking.Tip1:prepareforaprotractedwarTheprofitmodelofdomesticenterprisesisquitedifferentfromthatofforeigntradeenterprises.Accustomedtothe"bigmoneyintothebig,fastforward,fastou
3、t"offoreigntradeenterprises,thebeginningoftheretailterminalwillalways"dripaccumulation"ofthedomesticmodelisdifficulttoadapt.Ifsay,wasdescribedas"foreigntradewiththunderstorms,rainorshine,sounpredictable"domesticmodeis"longstretchesofrain".Whetherit'ssales,branding,globalbranding,orser
4、vice,entrepreneursintransitionshouldbepreparedforaprotractedwar.OEMcannotsee,theproducttogohigh-end,enterprisesmustnotbeabletocircumventthethresholdofdoingbrands.Brandbuildingisalastingproject.Thebrandnotonlyneedstocarryontheadvertisementdisseminationforalongtime,butalsodependsonthelo
5、ng-termtrainingoftheconsumerandcustomerloyalty.Onthetransformationofforeigntradeenterprises,thepastandthefewcustomersachievebusinesscontacts,iseasytodo;brandcommunication,anddomesticconsumersthousandsonthousandsofestablishingtrust,isadifficultthing.Inthesituationofworseningexportsitua
6、tion,thetransformationofmoreenterprisesisaforcedchoice.Atthispoint,entrepreneurstendtobeeagerforquicksuccessandinstantbenefit.Theyhopethatthedomesticmarketisa"wayofsalvation",isa"backtolife"of"forcedneedle",sothatsalesoftherapiddeclineinsalesofenterprisesquickly.Suchfantasyisclearlyun
7、realistic,domesticsalesisastrategicexport,butalso"farwatercannotsolvethenearthirst."".Lackofbrand,noterminal,andfacesomanycompetitorsatthesametime,thechallengeofexporttodomesticenterprisesisnotsmall."Foreigntradeenterprisestochangethelayoutofthedomesticmarketneedstoberenurtured,whichi
8、sequi
