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《外贸企业内销成功的八个关键（eight keys to the success of foreign trade enterprises in the domestic market）》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、外贸企业内销成功的八个关键（Eightkeystothesuccessofforeigntradeenterprisesinthedomesticmarket）[trainingnumber]:[trainingprogram]:PrologueandopeningTheexportenterprisestodothedomesticcoredrivingfactorsThedifferencebetweenmarketingstrategyandexportanddomesticsalesThes
2、trategyofexportanddomesticsalesandskilldifferenceTeambuildingandoperatingthedocumentarybetweenexportanddomestic.Theexportenterprisestothedomestic"fiveweak"and"topfivedomesticenterprises"Theexportenterprisestodothedomesticmarket,exploretherootcauseoffai
3、lureLecture1:productmixandstrategicpositioningThroughtheoreticalexplanationandactualcasesofenterprisecomparison,analysis,research,sothatlearnersofdomesticenterprisesinvolvedinthesaleProductpositioning,marketpositioning,pricepositioning,channelpositioni
4、ngandbrandpositioninghaveaclearunderstanding,andcanbebasedonThecurrentsituationoftheindustryanddesignaneffectivedomesticmarketingmodel.1,internalandexternalmarketingmodelandmarketinglayoutdifferent?2,exportanddomesticbusinessmodelcomparisonandprofitbus
5、inessmodeldifferenceanalysis3,thetransformationofthemodeofthinkingisaprerequisitefordomesticsales4,theexistingproductschoosedomesticmarketingmodelisfacingproblems5,inthedomesticmarketing"eyeballeconomy"environment:6,howtodesignthestrategicmarketingstra
6、tegyinlinewiththeexistingexportproducts7,howtoproductpositioningbasedonmarketneedsandcompetitiveneeds?8,howtopriceorientationbasedonindustrycompetitionandcustomerpsychology9,howtocarryoutchannelpositioningbasedonindustrymarket,competitionstatusanddevel
7、opmenttrend10,howtocustomervalueorientationastheguidetobrandpositioning?11,tocultivatedomesticend-userhabits,exportenterprisesshoulddo?11,thestrategicpositioningandproductionofforeigntradeimportandexportcompanies,productiveexportenterprisesandprocessin
8、gtradeenterpriseswhentheyaretransferredtothedomesticmarketProductmixvariance12,howtoattracteyeballsoftheendusersinthedomestic"eyeballeconomy"?Marketingmodel:thesimplerthelogic,themoreeffective,themorecomplex,themoreineffectiveSecond:ent
