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1、雷克萨斯国产化迷局（Lexuslocalizationcomplex）LargedisplacementcarnumberonethronetitleforLexushasbeenproudof,butthisadvantageseemstohavebecomechickenribs."ThefutureofLexusinChinaisthegoalofworldbigcarsandsmallcarsto3isbyfartheratioof80%:20%changeratioof20%:80%."InSeptember8thLexusES24
2、0listingceremony,TOYOTAChinaexecutivevicegeneralmanagerNozakiMatsuzuannounced,willchoosetoadjustthestrategyofLexusChinareduction.From2005to2008,Chineseluxurycarmarkethasmaintained2digitgrowth,however,affectedbytheglobalfinancialcrisis,thisyearChinaluxurycarmarketinthefirsth
3、alfofthegrowthwasonly9%,thehigh-endBlevelcar,theintermediateluxurycarreached23%increase.AccordingtoLexus'sdatashowthatthecurrentChinaintermediateluxurycarmarketaccountedforabout40%ofthegloballuxurycarmarketshare,hasimportantstrategicsignificance,ofwhich3displacementfollowin
4、gluxurycarsaccountedforabout77%ofthemarketshareintheoverallluxurycar,morethan10%growthlastyearbeforetheimplementationofthenewconsumptiontaxpolicy.Lexusmorethan3emissionvehicleswillbemuchlowerthantheproportionofBenz,butonlyslightlyhigherthanAudi.AsforthemarkettobuildChinaent
5、ry-levelluxurysedan,ES240listingmeansthatLexus'smainmodelsforthefirsttimeinChinesefellto3thefollowingdisplacement,startedintheluxurycarsalesfocusChinasmalldisplacement.WhyisLexuscomprehensiveemissionreduction,inSeptemberlastyearbegantoincreasetheimportoflargedisplacementcar
6、consumptiontax,itisnotonlytheendofLexusChinesegrowthinmorethan100%ofthemarket"myth",butalsoletLexusinthefirsthalfofthisyeartherehasbeennegativegrowthsincethefirsttoenterthemarketChina.Salesdecline,emissionsreduction,localizationofvariousfactorswithintheforeseeablefuture,doe
7、snotseemconducivetothedevelopmentofLexusinChinamarket.ToloseabigcarexhaustfirstthroneLexuscanmakeuplostlossduetotheintroductionofsmalldisplacementcars?MercedesBenz,BMW,VolvoandotherlargedisplacementcarshavealreadybeenimplementedlocallocalizationstrategyinChina,Lexus'smovewa
8、sruminate.NotonlyhearthesoundofhisshadowTheformervicepresidentofLexusChineseCengLi
