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ID:841896
大小:52.82 KB
页数:17页
时间:2017-09-18
《Puns in Advertisements 英语广告里的双关语》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、PunsinAdvertisementsContentsAcknowledgements…..........................................................................................................iAbstract&KeyWords….....................................................................................
2、..................ii1.Introduction…………………………………………………………………………………12.AdvertisingandPun.........................................................................................................12.1DefinitionofAdvertising……………………………………………….…..................
3、..........12.2DefinitionofPun…………...................................................................................................23.PragmaticsPrinciples…………………………………………………………………………....43.1Co-operativePrincipleandPunsinAdvertisements………………………………….......
4、..43.2RelevanceTheoryandPunsinAdvertisements…………………………………………..63.3EconomyPrincipleandPunsinAdvertisements…………………………………………..84.Function…………………………………………………………………………….……..……104.1IncreasingComedicEffectandNovelty………………………………….………………...104.2IncreasingthePowert
5、oMovetheFeelings……...................................................................114.3IncreasingtheReadabilityandtheValueofMemoryinAdvertisements………………..…115.Conclusion………………………..........................................................................
6、..............12References………………………….………………………………………………………….13iiAcknowledgementsFirstofall,IwanttoexpressmythankstoLecturerLiXueningsincerely,mysupervisor,forhisinsightfulguidanceandearnesthelpallthroughthesearching,analysisandpaper-writingstages.Andhealw
7、aysencouragesmeandgivesmemuchhelpindatacollecting.Withouthispatientassistanceandhelp,Icouldnotfinishthisthesisinsuchashortperiodoftime.IwanttoextendmythankstoAssociateProfessorSongSufengforherscholarlyadviceandgeneroushelpduringmystudyintheSchoolofForeign
8、LanguagesatJiangnanUniversity.MoreoverIwanttothankmyroommatesfortheirexcellentadviceandcommentsontheearlierversionofthisthesis.iiAbstract&KeyWordsAbstract:Intoday’ssociety,advertisementshavebeenanindispensablepartin
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