Puns in Advertisements 英语广告里的双关语

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1、PunsinAdvertisementsContentsAcknowledgements…..........................................................................................................iAbstract&KeyWords….....................................................................................

2、..................ii1.Introduction…………………………………………………………………………………12.AdvertisingandPun.........................................................................................................12.1DefinitionofAdvertising……………………………………………….…..................

3、..........12.2DefinitionofPun…………...................................................................................................23.PragmaticsPrinciples…………………………………………………………………………....43.1Co-operativePrincipleandPunsinAdvertisements………………………………….......

4、..43.2RelevanceTheoryandPunsinAdvertisements…………………………………………..63.3EconomyPrincipleandPunsinAdvertisements…………………………………………..84.Function…………………………………………………………………………….……..……104.1IncreasingComedicEffectandNovelty………………………………….………………...104.2IncreasingthePowert

5、oMovetheFeelings……...................................................................114.3IncreasingtheReadabilityandtheValueofMemoryinAdvertisements………………..…115.Conclusion………………………..........................................................................

6、..............12References………………………….………………………………………………………….13iiAcknowledgementsFirstofall,IwanttoexpressmythankstoLecturerLiXueningsincerely,mysupervisor,forhisinsightfulguidanceandearnesthelpallthroughthesearching,analysisandpaper-writingstages.Andhealw

7、aysencouragesmeandgivesmemuchhelpindatacollecting.Withouthispatientassistanceandhelp,Icouldnotfinishthisthesisinsuchashortperiodoftime.IwanttoextendmythankstoAssociateProfessorSongSufengforherscholarlyadviceandgeneroushelpduringmystudyintheSchoolofForeign

8、LanguagesatJiangnanUniversity.MoreoverIwanttothankmyroommatesfortheirexcellentadviceandcommentsontheearlierversionofthisthesis.iiAbstract&KeyWordsAbstract:Intoday’ssociety,advertisementshavebeenanindispensablepartin