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1、InternationalHumanResourseManagement——ManagingPerpleinaMultinationalContextTeachingMaterialsofEnglish16Chapter1IntroductionLearningobjectivesAfterconsideringthischapter,thereaderwillbeabletodescribelTheinternationalizationofbusinesslTheinternationalizationofHRMlThethr
2、eemajorformsofIHRMlDifferencesbetweeninternationalanddomesticHRMlThetheoriesforHRM&IHRMKeytermsØInternationalbusiness(IB)ØInternationalHumanResourceManagement(IHRM)ØMultinationalenterprises(MNEs)ØSmallandmedium-sizedenterprises(SMEs)ØStrategicIHRM(SIHRM)1.Internationa
3、lbusinessThecasesforbegainningACTION1.11.NameonecampanyortwowithrunningIB.2.HarryRamsden’sgoesinternationalTheinternationalizationofbusinessjustasmanylargecompaniessuchasMotorola,GE,etc.,havebeenrequiredtogoglobaloverthepastdecade,smallandmedium-sizedfirms(SMEs)havedo
4、nethesame,suchasHarryRamsden's,reportedinIHRMinAction.Itisthesmallerandmedium-sizedfirms,suchasHarryRamsden'sFishandChips(fromtheUK),thatillustratewhatishappeningtoextendtheimpactofinternationalbusinessthroughouttheworld.Youcannameotherexamplestoillustratethispoint.Ha
5、rryRamsden'sgoesinternationalDeep-friedfishandchipshavebeenaperennially(持续不断地,一直地),popularfoodinEngland.Buttheyhavehistoricallybeenverylocalintheiroperation.OneofEngland'spremium(特级的)fish-and-chipshops,HarryRamsden's,though,foundedinGuiseley,Yorkshire,in1928,isoneofth
6、efewthathaveopenedshopsatmultiplelocations.BY1994thecompanyhadeightbranchesinBritain,withfourmorescheduledforopening,andoneinDublin,Ireland.ItsbusiestUKlocationisintheresorttownofBlackpool,generatingannualsalesof£1.5million(US$2.3million).HarryRamsden'smanagers,howeve
7、r,werenotsatisfiedwiththissuccess,theywantedtoturnHarryRamsden'sintoaglobalenterprise.Tothisend,in1992thecompanyopeneditsfirstinternationaloperationinHongKong.AccordingtofinancedirectorRichardTaylor,"Wemarketedtheproductas'Britain'sfastfood,anditprovedextremelysuccess
8、ful."WithintwoyearstheHongKongventurewasalreadygenerating16annualsalesequivalenttoitsBlackpooloperations.Halfoftheinitialcli