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1、InternationalHumanResourseManagement——ManagingPerpleinaMultinationalContextTeachingMaterialsofEnglishChapter1IntroductionLearningobjectivesAfterconsideringthischapter,thereaderwillbeabletodescribelTheinternationalizationofbusinesslTheinternationalizationofHRMlThethreemajorformsofI
2、HRMlDifferencesbetweeninternationalanddomesticHRMlThetheoriesforHRM&IHRMKeytermsØInternationalbusiness(IB)ØInternationalHumanResourceManagement(IHRM)ØMultinationalenterprises(MNEs)ØSmallandmedium-sizedenterprises(SMEs)ØStrategicIHRM(SIHRM)1.InternationalbusinessThecasesforbegainni
3、ngACTION1.11.NameonecampanyortwowithrunningIB.2.HarryRamsden’sgoesinternationalTheinternationalizationofbusinessjustasmanylargecompaniessuchasMotorola,GE,etc.,havebeenrequiredtogoglobaloverthepastdecade,smallandmedium-sizedfirms(SMEs)havedonethesame,suchasHarryRamsden's,reportedin
4、IHRMinAction.Itisthesmallerandmedium-sizedfirms,suchasHarryRamsden'sFishandChips(fromtheUK),thatillustratewhatishappeningtoextendtheimpactofinternationalbusinessthroughouttheworld.Youcannameotherexamplestoillustratethispoint.HarryRamsden'sgoesinternationalDeep-friedfishandchipshav
5、ebeenaperennially(持续不断地,一直地),popularfoodinEngland.Buttheyhavehistoricallybeenverylocalintheiroperation.OneofEngland'spremium(特级的)fish-and-chipshops,HarryRamsden's,though,foundedinGuiseley,Yorkshire,in1928,isoneofthefewthathaveopenedshopsatmultiplelocations.BY1994thecompanyhadeight
6、branchesinBritain,withfourmorescheduledforopening,andoneinDublin,Ireland.ItsbusiestUKlocationisintheresorttownofBlackpool,generatingannualsalesof£1.5million(US$2.3million).HarryRamsden'smanagers,however,werenotsatisfiedwiththissuccess,theywantedtoturnHarryRamsden'sintoaglobalenter
7、prise.Tothisend,in1992thecompanyopeneditsfirstinternationaloperationinHongKong.AccordingtofinancedirectorRichardTaylor,"Wemarketedtheproductas'Britain'sfastfood,anditprovedextremelysuccessful."WithintwoyearstheHongKongventurewasalreadygeneratingannualsalesequivalenttoitsBlackpoolo
8、perations.Halfoftheinitialcliente