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1、......InternationalHumanResourseManagement——ManagingPerpleinaMultinationalContextTeachingMaterialsofEnglish学习好帮手......Chapter1IntroductionLearningobjectivesAfterconsideringthischapter,thereaderwillbeabletodescribelTheinternationalizationofbusinesslTheinternationalizationofHRMlThethreemajorformsof
2、IHRMlDifferencesbetweeninternationalanddomesticHRMlThetheoriesforHRM&IHRMKeytermsØInternationalbusiness(IB)ØInternationalHumanResourceManagement(IHRM)ØMultinationalenterprises(MNEs)ØSmallandmedium-sizedenterprises(SMEs)ØStrategicIHRM(SIHRM)1.InternationalbusinessThecasesforbegainningACTION1.11.Na
3、meonecampanyortwowithrunningIB.2.HarryRamsden’sgoesinternationalTheinternationalizationofbusinessjustasmanylargecompaniessuchasMotorola,GE,etc.,havebeenrequiredtogoglobaloverthepastdecade,smallandmedium-sizedfirms(SMEs)havedonethesame,suchasHarryRamsden's,reportedinIHRMinAction.Itisthesmallerandm
4、edium-sizedfirms,suchasHarryRamsden'sFishandChips(fromtheUK),thatillustratewhatishappeningtoextendtheimpactofinternationalbusinessthroughouttheworld.Youcannameotherexamplestoillustratethispoint.HarryRamsden'sgoesinternationalDeep-friedfishandchipshavebeenaperennially(持续不断地,一直地),popularfoodinEngla
5、nd.Buttheyhavehistoricallybeenverylocalintheiroperation.OneofEngland'spremium(特级的)fish-and-chipshops,HarryRamsden's,though,foundedinGuiseley,Yorkshire,in1928,isoneofthefewthathaveopenedshopsatmultiplelocations.BY1994thecompanyhadeightbranchesinBritain,withfourmorescheduledforopening,andoneinDubli
6、n,Ireland.ItsbusiestUKlocationisintheresorttownofBlackpool,generatingannualsalesof£1.5million(US$2.3million).HarryRamsden'smanagers,however,werenotsatisfiedwiththissuccess,theywantedtoturnHarryRamsden'sintoaglobalenterprise.Tothisend,in1992thecompanyopeneditsfirstinternationaloperationinHongKong.
7、AccordingtofinancedirectorRichardTaylor,"Wemarketedtheproductas'Britain'sfastfood,anditprovedextremelysuccessful."WithintwoyearstheHongKongventurewasalreadygenerating学习好帮手......annualsalesequivalenttoitsBlackpooloperat