thinknow-2017假日购物报告（英文版）-21页

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1、ThinkNowRetail™2017ReportInnovationsintechnologyexpectedtoigniteaboonforretailersthisholidayseasonThinkNowRetail™Whatisit?MethodologySurveyMethodRegionalCoverageThinkNowRetail™isanationwidesurveythatexaminestheholidayshopping›OnlineviaThinkNowResearch’s›NationalOmnibusStudybehavi

2、orofAmericans.ThestudylooksatthemarketasawholeandbykeyFieldTimingScreeningCriteriarace/ethnicsegments.›August,2017›18-64yearsofageBaseSizes303Hispanics509257255266HispanicsNon-HispanicAfrican-Asian-WhitesAmericansAmericans1,287Total2WhoWeAreAnauthorityoncreatingResearchexperience

3、Onlyfull-servicemarketandmanagingresearchspecificallyintheHispanic,researchcompanythatproductsthathelpclientsAfricanAmerican,Asianandowns&operatesanin-gatherinsightsaboutTotalmarkets.houseHispanicpanel.rapidlychangingconsumersegments.Experienceinhard-toreachServicingFortune500dem

4、ographicsub-groups.clients,adagencies,non-Conductonline,in-personprofitsandothermarketandtelephoneresearch.researchcompanies.3ONLINEMARKETRESEARCHCOMMUNITIESOurServicesQUANTITATIVEQUALITATIVECONCEPTANDADVERTISINGONLINEPANELMIXEDMODECOPYTESTINGEFFECTIVENESSBUILDINGONLINEINTERCEPTS

5、PHONEWEBSITEPANELOMNIBUSATTITUDES&BRANDUSABILITYSURVEYSUSAGETRACKINGSTUDIESinfo@thinknowresearch.com818-843-0220ONLINE&www.thinknowresearch.comPRODUCTOFFLINETESTINGQUALITATIVE4ResearchResults3-in-10consumerssaytheywillbespendingmoreduringtheupcomingholidayseasoncomparedtolastyear

6、HispanicsandAfrican-Americansinparticulararethemostlikelytospendmorethisyear.HolidaySpending:2017vs.201630%27%BD28%33%39%MoreSameCCC56%52%52%50%39%Less22%19%17%16%17%TotalMarketHispanics(A)Whites(B)African-AmericansAsians(D)(C)Lettersindicatestatisticallysignificantdifference(95%

7、confidence)Doyouplanonspendingthesame,moreorlessthisyearforChristmasshoppingcomparedtolastyear?6Base:TotalMarket(n=1187)Hispanics(n=486),Whites(n=229),AfricanAmericans(n=231),Asians(n=241)MoredisposableincomeandgreatdealsarethetopreasonsfortheanticipatedincreaseinholidayspendingF

8、orHispanicsandAsiansinparticular,technol