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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYCanJianguomakeFromRegionalStartothetransition?GlobalLeaderThreecommentatorsofferexpertadvice.byNitinNohria•ReprintR0901AYangJianguowaspromotedfromcountrymanagerforChinatoglobalheadofproductdevelopmentatastaidFrenchperfumema
2、ker.HowtoshedsomebiasesandwinoverhisWestern,tradition-boundcolleagues—whilestillbreathingnewlifeintoanagingproductline?HBRCASESTUDYFromRegionalStartoGlobalLeaderbyNitinNohria“Parisiansmaybefamousfortheirfood,”CEO,AlainDeronde,hadchosenJianguothoughtYangJiangu
3、o,ashepickedathisrice,overthreeotherrisingstars,bettingonhis“buttheyshouldleavePekingducktous.”Totechnicalwizardryand,perhapsmoreimpor-welcomehiminhisnewpositionasseniortant,hisintimateknowledgeofAsianmar-vicepresidentofglobalproductdevelopmentkets.(Seewww.re
4、gionalstarprequel.hbr.orgatDerondeInternational,themanagementfordetailsofthecandidates’strengthsandteamhadconvenedatLaMerdeChine,alocalweaknesses.)favoriteamongfoodies.Theexecutivescon-Jianguohadnodoubtthathewouldcomeviviallytradedopinionsaboutwhichwineupwith
5、winningideas;hewaslessconfident,mightpairbestwiththeduckandthesoft-however,thathistradition-boundcolleaguesshellcrab.wouldmustermuchenthusiasmforthem.ButYangJianguo—whosegivennamemeantJianguocouldn’tpassupthischance:Asyet,“buildthecountry”—couldn’thelpfeelinga
6、noglobalorlocalcompanyhadgainedadomi-nationalisticprideinhispromotion.HehadnantshareoftheAsianfragrancemarket,sobeencountrymanagerforthefragrancetheracewason.JianguowasthefirstChinesemaker’sChinaoperations,havingbeenpro-nationalchosentoheadproductdevelopmentmo
7、tedfromhisjobrunningalabthathadintheglobalcosmeticsindustry.Hewasdeter-producedtwohitscentsintheAsianmarket.minedtoliveuptothehypehisappointmentWithin18months,hisChinesesubsidiaryhadgeneratedintheChinesenewspapers.hadbecomeDeronde’sfastest-growingdivi-TheCEO’
8、svoicedisruptedJianguo’sreverie.sionamongemergingmarkets.Thecompany’sHelookedupatAlain’ssmilingface.“We’reOPYRIGHT©2008HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.CHBR’sc