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1、JapanfromtheislandintoaglobalRegionalmarketexpansionstrategyofexpandingmarketpenetrationofstrategicoffensivenatureofthestruggleformarketsandthesuccessofthemarketingmixstrategyoflayingthecornerstoneofJapanasaneconomicgiantJapan'seconomicreconstructionfromtheruins
2、ofwar,andthecreationofJapan'sfirst'miracle,itscausesaremanifold.Amongthem,theJapanesegovernment'sadherenceto'tradefoundedorTthebasicnationalpolicyofpainstakinglyaccumulatedJapanesecompaniesconsidertoopenupinternationalmarketstoraiseJapanesecompaniesandproductsin
3、theinternationalmarketcompetitivenessisundoubtedlyakeyfactor.1,theregionalmarketexpansionstrategyandmarketingmixJapanesecompaniesbasedontheirproductandmarketdifferentiation,respectively,inthefollowingthreekindsofregionalmarketexpansionprogram.(A)thedomesticmarke
4、t-developingmarkets-marketsofdevelopedcountriesThismarketexpansionstrategycommonintheJapaneseironandsteel,automobiles,petrochemicals,householdappliances,watchesandcameras,andotherenterprises.1.InthecountrytoestablishamarketbaseinElementsofitsstrategyofimportsubs
5、titutionandmarketprotectioncombined.Commonmethodsare:tointroduceadvancedtechnologyfromEuropeandtheUnitedStatestodeveloptheirmarketstomeettheneedsofmanufacturingimport-substitutionproducts,andareactivelyfightingtheirowngovernmentimportrestrictions,importtaxesandr
6、estrictionsonforeigninvestment,foreigntradeandeconomicpolicytoprovidesupportandprotectiontothefinaltowinthemarket2.DevelopingcountriesasaspringboardProductioncapacityexpansionhasledtoexcesssupplyinJapanandoverseasoutputincreased.EarlyJapanesecompaniestotargetove
7、rseasexpansion,morethantherelativelyweakcompetitivenessofdevelopingcountries,primarilyinSoutheastAsiaandSouthAmericancountries.Themid-50s,abouttwo-thirdsofJapan7sexportstodevelopingcountriesmarket.Exportsmostlycapitalortechnology-intensiveproducts,suchashousehol
8、dappliances,motorcycles,carsandwatches.AtthattimetheJapaneseproductsinthequalityofmostlessdevelopedcountriesinEuropeandtheUnitedStates,butatthelowerpriceandthereforea
