reliability of content analysis- the case of nominal scale coding

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1、AmericanAssociationforPublicOpinionResearchReliabilityofContentAnalysis:TheCaseofNominalScaleCodingAuthor(s):WilliamA.ScottSource:ThePublicOpinionQuarterly,Vol.19,No.3(Autumn,1955),pp.321-325Publishedby:OxfordUniversityPressonbehalfoftheAmericanAssociationforPublicOpinionResearchStableURL:http://w

2、ww.jstor.org/stable/2746450.Accessed:17/04/201311:49YouruseoftheJSTORarchiveindicatesyouracceptanceoftheTerms&ConditionsofUse,availableat.http://www.jstor.org/page/info/about/policies/terms.jsp.JSTORisanot-for-profitservicethathelpsscholars,researchers,andstudentsdiscover,use,andbuilduponawiderang

3、eofcontentinatrusteddigitalarchive.Weuseinformationtechnologyandtoolstoincreaseproductivityandfacilitatenewformsofscholarship.FormoreinformationaboutJSTOR,pleasecontactsupport@jstor.org..AmericanAssociationforPublicOpinionResearchandOxfordUniversityPressarecollaboratingwithJSTORtodigitize,preserve

4、andextendaccesstoThePublicOpinionQuarterly.http://www.jstor.orgThiscontentdownloadedfrom147.8.245.63onWed,17Apr201311:49:50AMAllusesubjecttoJSTORTermsandConditionsLIVINGRESEARCH321toprovidethisguidanceandserveasastimulantisthesignificanceofstatisticallyinsignificantdata.Eveniftheprobabilityisgreat

5、thataninferencewillhavetoberejectedlater,thepracticalriskofairingitissmall.Subsequentandmoreelaboratestudiesmaydisprovesomeoftheseinferences;butforthosethatsurvivesocialsciencewillbethericher.Tobesure,aphysicistwouldrightlyfrownonsuchrecommendations.Buthisisaworldwithgeneralizationsonahighlevel.By

6、comparison,thesocialsciencesareatastagewherefordecadestocometheformationofevententativetheoreticalstructureswillbeatapremium.**TheseremarksweremadeinoneofthediscussionsattherecentAAPORCon-ferenceinWisconsin.ReliabilityofContentAnalysis:TheCaseofNominalScaleCodingByWILLIAMA.SCOTTInstituteforSocialR

7、esearch,UniversityofMichiganTHISARTICLEsuggestsanimprovedmethodofreportingtheextentofinter-observeragreementinassigningovertorverbalbehavioralitemstoasetofcategories.Itwasdevelopedspecificallyforstandardsurveyre-