politeness principle in english business correspondence

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1、毕业论文（设计）PolitenessprincipleinEnglishBusinessCorrespondence1.Introduction22.AnoverviewofpolitenessandEnglishbusinesscorrespondence32.1Anoverviewofpoliteness32.1.1Lakoff’sviewonpoliteness32.1.2Leech’spolitenessprinciple42.1.3Positiveandnegativepoliteness52.2BriefintroductiontoEnglishbusines

2、scorrespondence52.2.1Definitionofbusinesscorrespondence52.2.2ClassificationofEnglishbusinesscorrespondence62.3Therelationshipbetweenpolitenessprincipleandbusinesscorrespondence73.PolitenessinEnglishbusinesscorrespondence83.1Politenessingood-newsbusinessletters83.1.1Atthewordandexpressionl

3、evel93.1.1.1Usingspecificwords93.1.1.2Using“You”insteadof“I”or“We”103.1.2Atthesentencelevel113.1.2.1Usingshortsentences113.1.2.2Usingactivevoice123.2Politenessinbad-newsbusinessletters133.2.1Atthewordandexpressionlevel133.2.1.1Avoidingyou-languagewhenconcerningimpoliteness133.2.1.2Usingge

4、neralwords143.2.2Atthesentencelevel153.2.2.1Usingpassivevoice153.2.2.2Usinglongersentenceswithcomplexstructures163.3Politenessinpersuasivebusinessletters173.3.1A-Attention183.3.2I-Interest183.3.3C-Conviction183.3.4A-Action194.FunctionsofpolitenessprincipleinEnglishbusinessletters194.1Maxi

5、mizingtheface-buildingeffectsofthegoodnews204.2Minimizingtheface-buildingeffectsofthebadnews204.3Lesseningthedegreeofimpositionofthepersuasivenews215.Conclusion21References2323毕业论文（设计）1.IntroductionEventhoughpolitenessisprevalentinourdailylife,itisstillhardtodefineinthelinguisticfield.Inf

6、act,politenessisnotonlyawaytoconveyinformation,butalsoanimportantmeanstobuildandmaintainsocialrelationshipsincommunication.Lakoff(1973:298)thinksthatpolitenessisusedfor“reaffirmingandstrengtheningrelationships”.Accordingtoher,“Politenessisasystemofinterpersonalrelationsdesignedtofacilitat

7、einteractionbyminimizingthepotentialforpolitenessandconfrontationinherentinallhumaninterchange.”Leech(1983:250)definespolitenessfromtheperspectivesideandproposesthatitisusedtocreateandmaintainharmoniousinteractions.BrownandLevinson(1987:300)considerpolitenessasforms