房地产营销模式分析论文

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1、房地产营销模式分析毕业论文目录1.前言...............................................................................................................................................12．房地产营销模式基础..........................................................................................

2、...................22.1营销概述............................................................................................................................22.1.1营销定义.......................................................................................................

3、..............22.1.2营销的市场意识.........................................................................................................22.2营销本质............................................................................................................................

4、32.2.1市场•竞争•客户.............................................................................................................32.2.2营销是市场经济的衍生物.............................................................................................42.2.3营销发展阶段...................

5、..............................................................................................42.3定位理论..........................................................................................................................52.3.1定位概念..............................

6、...........................................................................................52.3.2定位分类.......................................................................................................................62.3.3定位出牌策略................................

7、...............................................................................63.“R+A”模式.........................................................................................................................93.1“R+A”模式概念.........................................

8、....................................................................93.2“R+A”模式的特性......................................................................