房地产营销模式分析毕业论文

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1、房地产营销模式分析毕业论文目录1.前言...............................................................................................................................................12．房地产营销模式基础........................................................................................................

2、.....22.1营销概述............................................................................................................................22.1.1营销定义.....................................................................................................................22.1.2营销的市场意识.

3、........................................................................................................22.2营销本质............................................................................................................................32.2.1市场•竞争•客户............................

4、.................................................................................32.2.2营销是市场经济的衍生物.............................................................................................42.2.3营销发展阶段...........................................................................

5、......................................42.3定位理论..........................................................................................................................52.3.1定位概念....................................................................................................

6、.....................52.3.2定位分类.......................................................................................................................62.3.3定位出牌策略...............................................................................................................63.“R

7、+A”模式.........................................................................................................................93.1“R+A”模式概念.............................................................................................................93.2“R+A”模式的特性................

8、......................................................