房地产营销模式分析毕业论文.doc

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1、房地产营销模式分析毕业论文目录1.前言...............................................................................................................................................12．房地产营销模式基础.............................................................................................................22.1营销概述.

2、...........................................................................................................................22.1.1营销定义.....................................................................................................................22.1.2营销的市场意识.............................

3、............................................................................22.2营销本质............................................................................................................................32.2.1市场•竞争•客户......................................................................

4、.......................................32.2.2营销是市场经济的衍生物.............................................................................................42.2.3营销发展阶段.................................................................................................................42.3定位理论..........

5、................................................................................................................52.3.1定位概念.........................................................................................................................52.3.2定位分类.......................................

6、................................................................................62.3.3定位出牌策略...............................................................................................................63.“R+A”模式...............................................................................

7、..........................................93.1“R+A”模式概念.............................................................................................................93.2“R+A”模式的特性......................................................................