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1、跨文化交际课程unit4ContentsVerbalCommunication:CulturallyloadedwordsCulturalreflectionsonproverbsandtaboosNonverbalCommunication:TimelanguageSpacelanguageBodylanguageParalanguageWarm-upcases(verbalcommunication)Case1ItissaidthatinRome,infrontofashoestore,therewassuchasigntoattractEnglish-spea
2、kingcustomers:Shoesforstreetwalking.Comeinandhaveafit.ThesigncaughttheattentionofmanyEnglish-speakingtourists,butnottolookattheshoesdisplayedinthewindows,buttoreadthesignandthenbreakoutintolaughter.TheItalianshopownerdidnotrealizethat"astreetwalker"meansaprostitute,while"tohaveafit"doe
3、snotmeantohaveatry,buttobecomesuddenlyandviolentlyangryorupset.Nowondertheamusementandlaughter!Question:WhydidtheItalianshopownermakesuchamistake?Case2RogerwasthePersonnelExecutive(人事执行员)ofalargeAmericanmultinationalfirm.In1996,RogerwasworkinginBraziltohelppromotetheirbusiness.Oneeveni
4、ng,therewasaparty,attendedbybothhisemployeesfromtheUnitedStatesandmanyBrazilianbusinesspeople.Attheparty,RogerbumpedintoRosalita,aBrazilianwomanhehadknownforsometime.RogergenerallyhadaverygoodimpressionofRosalitaandalwaysfeltateasewithher,sothathefeltfreetotelljokesandsharepersonalthou
5、ghts,andtalkaboutBrazilandBrazilianlifewithouthavingtheworriesofoffendingRosalita.Duringtheparty,RosalitasaidtoRoger,"I'dliketointroduceyoutooneofmygoodfriends.Sheisaverycapablewomanandispresentlythinkingofworkinginajointventuresoshecanprovideabetterlivingforherlargefamily.Sheisverymuc
6、hinterestedinyourcompany."Hearingthat,Rogersmiledandreplied,"Ok,butIjusthopeIdon'tgethustled."Unfortunately,Roger'sreplaymadeRosalitaquiteupset.Verysoonsheexcusedherselfaspolitelyasshecould,anddidnotspeakwithRogerfortherestoftheevening.Questionfordiscussion:RogerwasconfusedbyRosalita's
7、behavior.Couldyougivehimanexplanation?CommentTheproblemresultedfromthemisunderstandingoftheword"hustle".IncolloquialAmericanEnglish,thereareatleasttwomeaningsfortheword"hustle".AsaPersonnelExecutiveofalargeAmericanmultinationalfirm,Rogermusthaveattendedmanyparties.Attheseparties,hewi
