小企业第3讲讲课讲稿.ppt

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1、小企业管理第3讲SmallBusinessManagementCHARACTERISTICSFORSUCCESSTechnicalCompetenceKnowhowtoSellCraftExperienceIndustryExperienceMentalAbilityStreetSmartsGeneralistHumanRelationsCommunicationMotivationLeadershipSmallBusinessManagementCHARACTERISTICSFORSUCCESSHighAchievementDriveCharacteristicsofAch

2、ieversLiketoWinTakePersonalResponsibilityModerateRiskTakersWanttokeepScoreBecomingAchieversSeekFeedbackEmulateSuccessfulPeopleDevelopSelf-ImageThinkPositivelyCreativityTypesofCreativityInnovationSynthesisExtensionDuplicationCreativePeopleBrightGenerateNewIdeasPositiveSelf-ImageSensitivetoOt

3、hersMotivatedbyChallengesWaittoDecideIndependentCanFantasizeFlexibleRecognizeKeytoProblemsSmallBusinessManagementTHEOWNERSHIPDECISIONAdaptedfromMartin,1984.SocialPersonalityOwnershipModelChoicePeriodSupportiveFamilyVentureOpportunityEntrepreneurialEnvironmentFinancialSupportSTARTSituationPr

4、ecipitatingEventTheTwoSidesMustFitOWNERMARKETSkillsWantsNeedsKnowledgeDesireGapsChangesResourcesSMALLBUSINESSMANAGEMENTPRIMARYDECISIONS1.WhatdoestheOwnerwanttheFirmtoBe?2.Craft3.Promoter4.ProfessionalManager5.Owner/GoalFitOverhead74CThreeTypesofBusinessOwnersCraftPromoterProfessionalSeeksIn

5、dependenceSeeksWealthSeeksCareerLimitsGrowthVeryRapidGrowthControlledGrowthResistsDelegationReadilySellsOutDelegatesEasilyDoes“TheWork”Likesto“Deal”SeeksOutsideFundsFamilyMembersNon-ConformistA“Winner”ValuesExperienceScoffsatEducationCivicMindedBusinessOwnerTypesBusinessOwnershipExploitatio

6、nofinnovationandgrowthDesiresindependenceandpersonalcontrolLoyaltytothefirmandcareerPROMOTERPROFESSIONALMANAGERCRAFTBuildinganOrganizationPracticingaTrade,CraftorProfessionPursuingPersonalWealthGrowthPatternsCRAFT,PROMOTER&PROFESSIONALMANAGERRevenuesTime此课件下载可自行编辑修改，仅供参考！感谢您的支持，我们努力做得更好！谢谢