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1、Module9Wordlistonholddisplaysodoursubjectlinearomadistinguishabrandputthroughsuitattachmentqualityassuranceturnoverbearwithsomeonefragrancescentunavailableinboxsloganurgentbrandjinglesmellvoicemailbrandidentitylogospamwhiffcapitalsluxuryspeechrecognitionconsumersobsessiontechnolog
2、yExpressionsAllofouroperatorsarecurrentlyunavailabletoansweryourcall.CanIcallyouback?CanItakeyourname,please?Canyoubearwithmeasecond?Couldyouconnectme/putmethroughto...?DoyoumindifweputthemeetingbacktoTuesday?Holdonamoment.I'mjustgoingtoputyouonhold.I'mjustlookinghisnumberuponthec
3、omputer.I'mjustputtingyouonholdforamoment.Letmecallyoubacklater.Letmereadthatbacktoyou.Onemoment,please.Pleasehold.Sorry,he'stiedupwithsomethingatthemoment.CanIhelp?Sorry,thebatteryonmymobileisabouttorunout.We'llbringthescheduleforwardbyaweek.Whenwouldbeconvenientforyou?Whenwoulds
4、uityou?9.1BrandingWhat'sthesmell?Reading1Studentsdiscussthequestionsinpairsbeforereportingbacktotheclass.Encouragestudentstogivespecificexamplesofbrandsthattheylikeorthinkareparticularlyeffective.2Studentscompletethearticlewiththephrases.A-G.NotethatwhilethistaskisverysimilartoPar
5、tTwooftheReadingTest,itisslightlymoredifficultbecauseallsevenphrasesneedtobeputinthetext,ratherthanonlyfive.Alsonotethatinthetestthesentencesarecomplete,whereasinthisexerciseA-Gareallpartsofsentences(relativeclauses).Answers1B2G3E4C5A6F7DExtensionFormorevocabularyandreadingpractic
6、e,askstudentstounderline:1anysmelltheymayneedbilingualdictionariestocheckunderstandingofthesesmells2examplesofhowcompanieshaveusedthesesmells.3synonymsforthewordsmell.Answers1Sugarandbutter,vanillaandmandarin,whitetea,lavender,cherry.2Instorestoputcustomersinthemoodforbuying,attra
7、ctcustomerstodisplays,makeshopperswaitlonger,visitahotelicecreamshop,tocreattheperceptionthattheproductisgood,onmobilephonekeypadsandonbillboards.3odour,scent,fragrance,aromaDiscussingbrandingSpeaking3Studentsworkalonetocompletethethreebeginningsofsentences.Studentsthencomparethei
8、rviewsandcontinuediscussingtheart
