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1、Goodafternoon,distinguishedprofessorsandteachers.Icomefromclass1,andmynameisWangYunxue.Itismygreathonortospeakhere.AndI'mverygladtosharemytopicwithyou.Firstandforemost,Iwouldliketoshowmysincerethankstoyou,mydearteachers,thanksforyourenthusiasticsupports,expertguidanceandconstantencouragement
2、inthecourseofmyfouryearscollegestudy.AndIstillneedtoshowmythankstomysupervisor,TeacherYuLijin,forhervaluableinstructions,insightfulguidanceandconstantencouragement,withoutherhelp,this paper would not have been finishedatall.Well,thenIwillintroducemystudynow.ThetitleofmypaperisTheCasesandAnal
3、ysisofEmotionalMarketing.IchoosethisasmytopicbecauseI’mveryinterestedineconomy.Nowadays,alongwiththecontinuousdevelopmentofsocialeconomy,theprosperityofmarketeconomyandtheimprovementofpeopleslivingstandards,ourconsumptionlevelhaschangedfromthebasicfunctionofcommoditiesdemand,tothepursuitofco
4、mmodityaddedvalue,theoriginalsalesmodelcannolongermeettheemotionalneedsofconsumers.Consumingemotionhasbecomedominantforacompanytogainsustainablecompetitiveadvantages,anditmeetscustomer'semotionalharmonytokeepcustomerloyal.Ifacompanywantstogainconsumersloyaltyforthebrand,hehastoconsidertheuse
5、r'sexperienceandconsumer'semotionaldifferencesasthecorevalue.Transpositionalconsiderationisthebaseofthecomprehensionandapplicationofemotionalmarketing.Ourinnerworldlikeemotionalexperienceandthethinkingmodelsareobjectivelydemandedtobecombinedwithconsumers.Companiesshouldexperienceandthinkinco
6、nsumer'splace,sotheycanlinkuptheemotionalcommunicationwithconsumers.Thentheycangainthemarketingeffectiveness.Inthispaper,throughgraspingthedeepfactorsofmoderneconomicappearancetoanalysistheemotionalmarketinginthismoderneconomictimes.Basedonthestudyresults,somespecificmeasuresofimplementingem
7、otionalmarketingaregiven,whicharesuitableforChinasconditions.Whatsmore,accordingtomyinternshipexperience,somemethodsandmodelsaresortedout.Ihopethatitcanimprovetherelationshipbetweenenterprisesandcustomers,increasecustomersatisfactoryindexandcorecom
