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1、Unit1ConductingaSurveybyZhongLan广东轻工职业技术学院2013.03What'sthis?AQuestionnaireConductingaSurveyWhatisthepurposeofconductingasurvey?--Findingsomethingout.,especiallyhumanfactorsunderinvestigation.Whatdoweusuallyusetoconductasurvey?--Questionnaire.Howdowedesig
2、naquestionnaire?--Beclearaboutourpurpose/objectivesofinvestigation.--Thinkofthequestionstoask.--Selectpeople/populationtosurvey.QuestionnairePurpose/objectivesofyourstudyorinvestigationQuestionstodesignPopulationtosurveyTaskIfyourbossasksyoutoconductasur
3、veyonthepopularityofyourcompany'sproduct,howwillyoudoit?--Designthequestionnaire--Decidethepossibletargetcustomers,thatis,thosewhoarelikelytousetheproduct--Dothesurvey--AnalyzetheresultsandmakepresentationtothebossTextStep1:silentreading(extensive)--Tryt
4、ofigureoutthemainideaofthetexandthemainpointforeachparagraph.--Trysummarizingeachparagraphbyusingsomekeywords.Step2:silentreading(intensive,paragraphbyparagraph)--Findoutusefulwordsandexpressions--Findoutusefulstructures--Ifyoufindanysentencesdifficultfo
5、ryoutounderstand,markthemout.Step3:readingaloudanddetailedillustrationText-Paragraph1conductasurveyausefulwayofdoingsomethingfindsomethingout(be)underinvestigationbeintendedforprimarilythosewhoarenewtoasurveyText-Paragraph2makeuseofinmostcasessuggestionI
6、nmostcases,onlyasmallnumberofpeoplesurveyedwillrespond,andthemorecomplexthequestionnairethefewerresponsestherewillbe.被问的问题,接受采访的人,Text-Paragraph2被问的问题,接受采访的人,种在花园里的花Thequestionsaskedarereallyverysharp.Mostofthepeopleinterviewedsaidthattheyfeltsomepressur
7、einmodernlife.Flowersplantedinthegardenarelikelytogrowbetterthanthoseplantedinsidethehouse.Text-Paragraph2themore...themore...Originalsentence:When/ifthequestionnaireiscomplex,therewillbefewerresponses问题越难,他回答出来的可能性越小。Themoredifficultthequestionsare,thel
8、esslikelyheisabletoanswerthem.你练习得越多,理解得就越透。Themoreyoupractise,thebetteryoucanunderstand.Text-Paragraphs3-5Asentencestructureisusedinallthethreeparagraphs,seeifyoucanfinditout.What'sthestructure?Ifyoucan't,don'tstart.(If..