资源描述:
《旅游管理外文及翻译.docx》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、AEuropeanperspectiveonachievingcompetitiveness,2000,(21):79-88.EnhancethecompetitivenessoftheRegionalTourismStrategyFrank,GregoryRobertWesBritishtourismresearchinstitute Abstract:Thedevelopmentoftourismiscloselyrelatedtotouristresourcesandmarketingactivities.However,thegeographicalfeaturesoftour
2、istresourcesandtouristmovementaccountfortheinteractionbetweentourismandgeographicalstructure.Thisleadstotheexistingasignficanttasktoresearchintothestrategiesofadvancingregionaltourismcompetitiveness. Keywords:regionaltourism;competition;influence Inrecentyears,withtherestoftheworldcompetingtotou
3、rismasapillarindustryforthedevelopmentoflocalandregionalcompetitionamongthemoreobviousandin-depth.Howtobasetheirownreality,createcompetitiveadvantage,hasbecomeatoppriorityoftheregionaltourismdevelopment,butalsotravelinthenewroundofcompetitionoftherace.Onthecompetitivenessofregionaltourismcanenha
4、ncetheregionalcompetitionofthesenseofurgency,topromotediscoveryandunderstandingoftheregionalcompetitionintheirownstrengthsandweaknesses,andthenrapidresponse,positiveresponse,thelocalcompetitivenessthroughtheexpansionofChina'stourismindustrytostrengthentheinternationalmarketcompetitivepower.First
5、,theregionaltourismcompetitivenessfactorsTheso-calledregionaltourismcompetitivenessreferstothevarioustouristregionsasawhole,initsownprocessofdevelopmentshowninthecompetitionfortourists,development,occupation,industry,tourismdevelopmentofthemarketandobtainthecapacityfactorandgrowthpotential.Regio
6、naltourismcompetitivenessisnotthecompetitivenessofagivenarea,butbytheinteractionofmanyfactorsaffectingtheresults,butalsoapotentialtothecompetitivestrengthfromthecompetition,tocompetition,theresultsofthedynamicdevelopmentprocess.Competitiveoncemade,hasarousedextensiveconcernofscholarshomeandabroa
7、d.ThemostprominentofwhichisresearchprofessoratHarvardUniversity,thefamousexpertoncompetitivestrategyPorter,his"nationaldiamondmap"modelforindustrycompetitivenessstudyprovidesaneconomicparadigm.Inthisparadigmwhich,Portersumma