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ID:52838317
大小:3.58 MB
页数:94页
时间:2020-03-31
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1、多多品牌策划报告目录第一章策划书概述.......................................................5第二章公司概述.........................................................62.1公司简介.............................................................62.2产品简介....................................
2、.........................6第三章营销环境分析.....................................................73.1宏观环境分析.........................................................73.1.1经济环境.......................................................73.1.2人文环境.....................
3、..................................73.2行业环境分析.........................................................93.2.1休闲食品发展状况...............................................93.2.2休闲食品分类...................................................93.2.3休闲食品存在的问题分析.........
4、...............................103.2.4休闲食品的发展趋势............................................113.3竞争对手分析........................................................123.3.1品牌竞争......................................................133.2.2形式竞争.................
5、.....................................163.3.3产品竞争......................................................173.4消费者分析..........................................................173.4.1谁是我们的顾客(who).........................................173.4.2顾客购买什么?(what).
6、.......................................183.4.3顾客为何购买?(why).........................................183.4.4购买活动有谁参加?(who).....................................193.4.5顾客怎样购买?(how).........................................193.4.6顾客何时购买?(when)..............
7、...........................203.4.7顾客何地购买?(where).......................................203.5多多鱼干品牌SWOT分析...............................................213.5.1多多鱼干品牌优势分析..........................................21多多休闲食品有限公司
8、策划书概述1多多品牌策划报告3.5.2多多鱼干品牌劣势分
9、析..........................................213.5.3多多鱼干品牌机会分析..........................................213.5.4多多鱼干品牌威胁分析..........................................22第四章STP战略........................................................244.1市场细分.......
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