国际市场营销学17e中英文对照PPT（凯特奥拉57406）教学课件170831-IM17-PPT-第05章-文化、管理风格和经营方式-Culture, Management Style, and Business Systems.pptx

《国际市场营销学17e中英文对照PPT（凯特奥拉57406）教学课件170831-IM17-PPT-第05章-文化、管理风格和经营方式-Culture, Management Style, and Business Systems.pptx》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Chapter5Culture,ManagementStyle,andBusinessSystemsCopyright©2016McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.第5章文化、管理风格和经营方式Copyright©2016McGraw-HillEducation.Allrightsreserved.Noreproduct

2、ionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.LearningObjectivesLO1ThenecessityforadaptingtoculturaldifferencesLO2HowandwhymanagementstylesvaryaroundtheworldLO3TheextentandimplicationsofgenderbiasinothercountriesLO4Theimportanceofculturald

3、ifferencesinbusinessethicsLO5Thedifferencesbetweenrelationship-orientedandinformation-orientedcultures3Copyright©2016McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.学习目标适应文化差异的必要性管理风格如何和为何在全球

4、变化在其他国家性别偏见的程度和含义文化差异在企业伦理中的重要性关系导向文化和信息导向文化的差异4Copyright©2016McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.BusinessCustomsinGlobalMarketingBusinessetiquetteislargelydrivenbyculturalnorms.C

5、ulturalanalysisoftenpinpointsmarketopportunitiesandgivescompaniesacompetitiveedge.5Copyright©2016McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.全球营销中的商务惯例商务礼仪多受文化规范的支配。文化分析常常有助于公司明确市场机遇，从而为公

6、司带来竞争优势。6Copyright©2016McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.RequiredAdaptationAdaptationisakeyconceptininternationalmarketing.Tosuccessfullydealwithindividuals,firms,orauthoritiesi

7、nforeigncountries,managersshouldexhibit:opentoleranceflexibilityhumilityjustice/fairnessabilitytoadjusttovaryingtemposcuriosity/interestknowledgeofthecountrylikingforothersabilitytocommandrespectabilitytointegrateoneselfintotheenvironment7Copyright©2016McGraw-Hi

8、llEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.适应的必要性适应是国际市场营销中的一个关键概念。与异国人士、企业和政府机构打交道时，经理者应当具备以下素质：开放