ManageChange_企业管理_经管营销_专业资料.pdf

《ManageChange_企业管理_经管营销_专业资料.pdf》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。

1、TCS/KTPMissionManagingComplexChangeòStrengthenthecompetitivenessandwealthcreationoftheUKbythestimulationofinnovationthroughAKnowledgeTransferpartnershipsbetweenacademiaandbusiness.PartnershipInveraweSmokehosesandThe2KeyObjectives:SchoolofBusiness&Man

2、agementòTofacilitatethetransferoftechnologyandthe-Part1-spreadoftechnicalandmanagementskills.òToenhancethelevelsofacademicresearchrelevanttobusinessbystimulatingcollaborativeresearch.CompanyHistoryInveraweEstateFacilitiesò1974–LorneFisheriesFounded:s

3、mallseafarinLochEtiveò3HolidayCottagesò1979–Diversificationinto“putandtake”fisheriescapableofò1980–Decisiontakentobuildsmokehouseaccommodating15ò1982-Catalogueproduced:MailOrderbeginsò1986–InveraweRoadshow:showsandcountryfairspeopleò1988–Fishfarmlett

4、othirdpartyò3StockedFishingò1990–Tearoom/shopbuiltrforvisitorstoestateLochs(25peoplemax)ò1995–complimentarysourcedproductsusedincatalogueò2002–TCStofacilitatenextstageinbusinessdevelopmentò4SalmonFishingBeatsòCirca£40krevenueDirectMarketingBusinessWh

5、olesaleBusinessòSalesDirecttocustomeròSellingDirecttoIndependentRetailersandòOrderstakenbymail,Caterersinternet,faxorphoneòFoodandHamperbusinessò£740kRevenuelastyearòOver25000orderslastyearò72ActiveCustomersòOver300productsavailableò£1.7mrevenueòMarg

6、inslower(15%),butaverageordersizeòHighMargins(upto40%)greaterthanMailOrderòRoyalWarrantAwarded1OrganisationalStructureUKCustomerTypesforSSSFirmssellingtoeachtypeofcustomerCUSTOMERTYPENo.%%ofTotalSalesValueofSales£000ConsumersDirect32591.4980RobertCPM

7、ailOrder40742.51758Retailers(multiples)142670.849334RosieCPPatrickCPRetailers(independent)21397.45135Wholesalers-Retail14263.22205LucyBurkeSmokehousesupervisorWarehouseSupervisorWholesalers-catering23434.43082TCSBetween12&20staffBetween8&15staffCater

8、ers213953508Processors11205.13530OfficeSupervisorOther360.2150TOTAL54100100696835staffInternationalScottishSmokedInveraweMarketShare(Salmon/other)SalmonSalesMailOrderMarketShare£sterlingNumberofProducersSellinginEachLo%oftotalsalesMarketValueforSalmo