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4、Ò:C931©z£è:A©Ù?Ò:1000−5781(2012)03−0344−07Pricediscountmodelforcoordinationofdual-channelsupplychainundere-commerceXUGuang-ye,DANBin(CollegeofEconomicsandBusinessAdministration,ChongqingUniversity,Chongqing400044,China)Abstract:Forthedual-channelmodeofthecoexistenceoftraditiona
5、lretailchannelandelectronicdirectchannelundere-commerce,thispaperestablishesapricediscountmodeltocoordinatedual-channelsupplychainwhenthemanufacturerisaleaderinStackelberggame.Underthepricediscountcoordinationmech-anism,itisprovedthattheprofitsofthedual-channelsupplychainandretai
6、lerareincreased,buttheprofitofthemanufacturerisreduced.Withregardstothis,atransferpaymentmechanismisdesignedtoenablethemanufacturerandretailertoachieveawin-winsituation.Finally,anumericalexampleisusedtoverifytheeffectivenessofthedesignedcoordinationmechanisms.Keywords:dual-channe
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