新职业英语经贸英语Unit1ppt课件.ppt

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1、经贸英语ENGLISHFORCAREERS新职业英语Unit1BusinessRelationsWarming-upReadingAListening4123ReadingB5Writing6Project7VocabularyandStructureUnit1BusinessRelations8Speaking6Task1Thefollowinglogosrepresentsomeofthemostfamousmultinationalcompaniesintheworld.Whichonesareyoufamiliar

2、with?Pleasechooseandtalkaboutthecompaniesandtheirproductsorservicesbriefly.Unit1Unit1BusinessRelationsTask2Receptionsarenormallyconsideredthefirstbusinesscardofacompany.Amongthefollowingqualities,whatwouldmakeaqualifiedreceptionist?Arrangeyourchoicesinorderfromthe

3、mostimportanttotheleastandexplainwhy.StandardMandarin(普通话)CordialandFriendlyAttitudeAttractiveAppearanceGoodManagementSkillGreatFamiliaritywithProductsConsiderableFlexibilityUnit1BusinessRelations√√√√ReadingATextTask1Task2Task3Task4BackgroundInformationUnit1Busine

4、ssRelationsReadingABackgroundInformationInmoderninternationaltrade,itisprimaryandnecessaryforacompanytoseekprospectiveclientsandtoestablishbusinessrelationswiththemsoastostartanddevelopitsbusiness.Indoingthis,thesellerandthebuyeroftenchoosewritingletters,sendingem

5、ails,makingphonecalls,orsimplymeetingeachother,amongwhich,writinglettersoremailsismostfrequentlyused.Agoodletterforestablishingbusinessrelationsshouldcomplywiththefollowingprinciples:complete—thelettershouldincludenecessaryinformation;considerate—thelettershouldbe

6、composedwithdueconsiderationofthereceiver’sneedorexpectation;courteous—thetoneofthelettershouldbecourteousandpolite;clear—thewriter’sideasshouldbeexpressedclearlyintheletter,avoidingpossiblymisleadingwordsorexpressions;concise—thelettershouldbeconciseanddirect;cor

7、rect—theinformation,grammar,andpunctuations,etc.inthelettershouldbecorrect.Unit1BusinessRelationsReadingATask1Beforereadingthepassage,seehowmuchyouknowaboutestablishingbusinessrelationsbyansweringthefollowingquestions.Whydocompaniesneedtoestablishbusinessrelations

8、?2.Whatarethemethodsgenerallyadoptedtoestablishbusinessrelations?3.Whatkindofbusinesslettercontributestosuccessfulestablishmentofbusinessrelations?Unit1