欢迎来到天天文库
浏览记录
ID:50548695
大小:601.00 KB
页数:32页
时间:2020-03-10
《国际商务英语课件unit 1.ppt》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、InternationalBusinessTopicsNewEditionUnit1InternationalTradeTheoryGoalsoftheUnit1.Identifytheoriesofinternationaltrade2.Understandtheimplicationsofthetheoriestobusinesses.Warmingupquestions1.Whydowelearntradetheories,andhowmanydoyouknow?2.Howdotheyexplainoraffectthepatternofworldtrade?3.Wh
2、atbenefitscanwegetbylearningthesetheories?Whatdotradetheoriestellus?Benefitsofinternationaltradetheoriesshowwhycountriesshouldtradeforproducts/servicesevenwhentheycanproducethemdomesticallyPatternsofinternationaltradetheoriesshowwhycountriesspecializethewaytheydoRoleofthegovernmenttheories
3、helparticulatetheroleofgovernmentpolicyAnoverviewoftradetheorydevelopmentEarlythinking:MercantilismAdamSmith:Thetheoryofabsoluteadvantage,1776Ricardo:Thetheoryofcomparativeadvantage,1817Heckscher-Olintheory:20thcenturyAnoverviewoftradetheoryDevelopment(continued)ProductLifecycleeffects“Ne
4、w”tradetheoryPorter’sdiamond:nationalcompetitiveadvantage1.Mercantilism(mid-16th–17th)重商主义Basictheme:encourageexports,discourageimports(gold/silverasnationalwealth)Fundamentalweakness:Tradeisseenasazero-sumgame(againbyonecountryresultsinalossbyanother)Whatisitsargument?Governmentinterventi
5、onbytariffs"asAlthoughdiscreditedasatheory,mercantilistthinkingisstillverymuchalive–socalledneo-mercantilism:EconomicpowerPoliticalPowerBalanceofTradesurplusInstrumentsofTradePolicyTariffsSubsidiesImportquotas(and“voluntary”exportrestraintsLocalcontentrequirementsAdministrativetradepol
6、icies(bureaucratichurdles)DavidHume(1752)critiqueonmercantilismLong-runsurplusisimpossibleIfEnglandhadatradesurpluswithFrance,InflationExpensivegoodsexportdecreasedContractionCheapergoodsExportincreasedEnglandtradedeteriorates,FrancetradeimprovesResult:2.AbsoluteAdvantageAdamSmith(1776)at
7、tackedmercantilism:Countriesdifferinproductionefficiency,climate,soil,accumulatedexpertise,thusabsoluteadvantageCountriesspecializeintheproductionofgoodswithAAandtradeforothersBothcountriesbenefitfrominternationaltrade.Itispositive-gameWealthofNationDavidRicar
此文档下载收益归作者所有