资源描述：
《A公司差异化战略研究.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、AbstractFrompointofviewofcompanyA,anewindustryofthecementiciousself-levellingmortarisstudied,andthroughdifferentiationofproduct,service,marketing,organizationalabilityandcompanyimagesuchaspectsthevalueinnovationwillbemadeaccordingly,andtheperformanceofcom
2、panyAwillbeupgraded,andtheleadershipofcompanyAinself-levellingmortarindustrywillbebuiltup,andthemarketdevelopmentofothermoitarsfieldsbesidesself-levellingmortarwillbesupported,andthensuchperformancewillhelpcompanyAtofurtherenlargethebusinessvolumeandincre
3、aseprofitgrowth,andfinallytomaximizethebenefitoftheshareholdersofcompanyA.Atthesametime,thereferenceeffectofcompanyAcanindirectlycontributetoinfluencecalciumaluminatecementindustrytochangethetrainofthoughtanddevelopmentofmarket,andthentotakethesustainable
4、wayonbusinessdevelopment.Throughthemarketinvestigationmethod,forthecementiciousself-levelingindustrythemainplayersareinvestigated,atthesametimetheinformationanddataoftheStateStatisticalBureau,industryassociations,theconstructionsectoroftherelativegovernme
5、ntiscollected.ThroughthePESTanalysismethod,MichaelPorter'sfiveforcesmodelandSWOTanalysismethodtheexternalenvironmentandinternalenvironmentofcompanyAareanalyzed,andbasedonsuchanalysis,themarketdemandsaredeterminedaccordingly.Throughthemarketinvestigationan
6、danalysis,forthesegmentationsofthedomesticcementiciousself-levellingmortarindustrywithlargestvolumeisforPVCfloor,andthemostprofitablesegmentationisfortheindustrial/overlaymentfloor,andthebestpotentialsegmentationisforresidentialfloor.Basedonthecollectedma
7、rketdemadsthroughthemarketinvestigation,forthePVCfloor,companyAwillupgradetheequipmentofplantstoproduceanewcalciumaluminatecement;fortheindustrial/overlaymentfloor,companyAwillintroducetheexistingmatureproductwhichissoldalreadyabroad.Basedonthesetwoproduc
8、tsandthepotentialresidentialsegmentationdevelopment,thespecificcontentandtargetofcompanyAondifferentiationstrategyareformulated.Inordertoguaranteetheimplementationofthedifferentiationstrategy,thepaperalsosetsuptheco
