资源描述:
《论文修辞在广告中的应用.doc》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、UseofRhetoricinEnglishAdvertisement【Abstract】Advertisementisapopularculturalphenomenoninpeople’sdailylife.Itnotonlyprovidestheinformationaboutproductsandstimulatesthepurchasingpower,butalsoenrichespeople’sideologicallife.Rhetoricisonekindofimportantexpressivedeviceinlanguage.Itreferstointerpreting
2、abstractandcomplexideasorprocessesthroughsimpleandconcretemethods.Sincerhetoricisfullofimagination,itcanpromotethetransmissionandcommunicationofemotionsandideas.Rhetoricexistsinwritingswithvariousstyles,especially,inadvertisements.RhetoricplaysaveryimportantroleinEnglishadvertisement,actingasakeye
3、lementforthesuccessofanadvertisement.Thethesis,basedontherespectivestudiesofthedefinitionofadvertisementandrhetoric,makesacarefulanalysisoftheuseofmainrhetoricaldevicesinEnglishadvertisement,includingsimile,metaphor,pun,personification,parallelismandrhyme,targetingatpromotingthefurtherdevelopmento
4、fadvertisement.【KeyWords】Englishadvertisements;rhetoric;function【摘要】广告是人们日常生活中最常见的一种文化现象,不仅提供产品信息,刺激购买力,而且丰富人们的精神生活。修辞是一种重要的语言表达手段,是用简单具体且充满想象的方法将抽象复杂的思想或进程阐释出来,能够促进情感的传递和思想的表达。修辞存在于各种文体之中,尤其在英语广告中起着极为重要的作用,是影响英语广告成败的关键。论文从分析广告及修辞的定义和功能出发,认真研究了主要修辞手段在英语广告中的作用,包括明喻、暗喻、双关、拟人、平行和押韵等修辞手段,旨在推进广告的进一步发展和
5、提高。【关键词】英语广告;修辞;功能IntroductionNowadays,concerningwithadvertisement,differentpeoplehavedifferentopinions.Formostofthepeople,thedistinctfeatureofadvertisementisthatadvertisementisacombinationofcontentandstyle.Thatistosay,agoodadvertisementnotonlyhasattractionincontent,butalsohascharminstyle.Obviousl
6、y,thedeterminativefactorofagoodorabadadvertisementiswhethertheuseofrhetoricisappropriateornot.Itcanbefoundthattheuseofrhetoricplaysaveryimportantroleinadvertisement.Withouttheuseofrhetoric,absolutely,thereisnogoodadvertisement.Therefore,itisnecessarytomakeananalysisandstudyonthissubject.Thewholeth
7、esisisconcernedabouttheuseofrhetoricinEnglishadvertisement,andthethesisisdividedintothreeparts.Thefirstparttalksaboutthedefinitionandfunctionofadvertisement.Thesecondpartillustratesthedefinitionandfunctionofrheto