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ID:50167011
大小:7.52 MB
页数:57页
时间:2020-03-04
《A财产保险安徽分公司车险渠道营销的策略研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、车险渠道营销等概念进行界定,初步分析车险市场的大环境;第王部分则是展示分析A财产保险公司安徽分公司目前车险渠道营销的现状,确定安徽分公司在车险渠道营销上存在的问题;第四部分明确A产险安徽分公司所处的市场环境和外部竞争环境,通过通过PEST分析法,展示A公司安徽分公司所处的市场环境和自身的优势、劣势、机会和威胁,并初步拟定策略;第五部分,在前文研究的基础上,提出针对A产险安徽分公司的车险渠道营销存在的问题的解决方案和改进策略。关键词:机动车辆保险;车险渠道;营销策略nAbstract
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