行业英语综合教程37.ppt

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1、新世纪高职高专教材编审委员会组编总主编刘杰英主编刘杰英WhataSuccessfulTradeShow!TransportationModesWehaveourstrategies!Evaluatetradeshowpromptly!Timeforfun.Designatradeshowschedule!Socialmediaworkseffectively！Holdapressconferencetopromoteyourshow.Deliveraspeechafteratradeshow.TransportationModes1.Whataretheydoing?Ta

2、sk1:Lookatthepicturesbelowandchoosetherightexpressionfromtheboxforeachpicture.___________________________HoldingapressconferenceDistributinggiveawaysTrainingstaffHoldingapressconferenceCallingcustomersDistributingbrochuresDecoratingboothsCallingcustomers___________________________Transpor

3、tationModes1.Whataretheydoing?Task1:Lookatthepicturesbelowandchoosetherightexpressionfromtheboxforeachpicture.___________________________TrainingstaffDistributinggiveawaysTrainingstaffHoldingapressconferenceCallingcustomersDistributingbrochuresDecoratingboothsDecoratingbooths_____________

4、______________TransportationModes1.Whataretheydoing?Task1:Lookatthepicturesbelowandchoosetherightexpressionfromtheboxforeachpicture.___________________________DistributinggiveawaysDistributinggiveawaysTrainingstaffHoldingapressconferenceCallingcustomersDistributingbrochuresDecoratingbooth

5、sDistributingbrochures___________________________TransportationModes1.Whataretheydoing?Task2:Workwithyourpartneranddescribethepicturesinyourownwords.Thefollowingquestionsareforyourreference.Whatcanyouseeinthepicture?Whataretheydoing?Whendotheydoit,before,duringorafterashow?Whydotheydoit?T

6、ransportationModes2.MarketingyourshowTask:WorkinpairsandmatchtheEnglishwiththeequivalentChinesegivenbelow.Thekeytosuccessfultradeshowexhibitionismarketing.Butmarketingisaveryinexactsciencethatleavesroomforamultitudeoferrorstooccur.Whatandhowcanyoudotomakeasuccessfultradeshow?HaveanExhibit

7、MarketingPlanHaveaPromotionalPlanUseDirectMailEffectivelyGiveVisitorsanIncentiveUsePressRelationsEffectivelyUsetheBoothasaToolPeopleAreYourMarketingTeamDifferentiateYourProducts/ServicesFollow-UpPromptly使产品/服务具有特色充分发挥参展工作人员的作用激励参观人员制定展会销售计划让展位成为交流平台直接邮寄信件制定促销方案及时跟进后