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1、新世纪高职高专教材编审委员会组编总主编刘杰英主编刘杰英ShoppinginaMallBrandShoppingMallBargainingTimeforFunNewWordsandExpressionsBrand1.Lookatthefollowinglogosandtellwhattheirproductsare?阿迪达斯普拉达雅芳兰博基尼施华洛世奇EBAY柯达索尼爱立信希尔顿Brand2.RetellthechanginglogosofStarbuckscoffeeafterreading,thenworkingroupstoresearchonotherbrands,suchasCo
2、ca-cola,logosofdifferentperiodsandshareyourworkswithyourclass.Starbucksisaninternationalcoffeehousechainstore.ThefirstStarbuckswasopenedinSeattle,Washingtonbythreegoodfriendswholovecoffeeverymuch.Nowitisthelargestcoffeehousecompanyintheworld,with17,009storesin50countries,includingover11,000intheUn
3、itedStates.Originalbrownlogo,usedfrom1971～1987ItwasthefirstversionofStarbucks’slogo,basedona16th-centuryNorsewoodcut—animageofa“twin-tailedsirenwhichisamermaid(美人鱼)inGreekmythology.Shewastoplessandhadafullyvisibledoublefishtail.Itsbeautyisjustasseductive(诱人之处)ascoffeeitself.Brand2.Retellthechangin
4、glogosofStarbuckscoffeeafterreading,thenworkingroupstoresearchonotherbrands,suchasCoca-cola,logosofdifferentperiodsandshareyourworkswithyourclass.Greenlogousedfrom1987～1992Inthesecondversion,thereweremanychangesontheMermaid:herbreastswerecoveredbyherflowinghair,thefishtailwascroppedslightly,andthe
5、primarycolorwaschangedfrombrowntogreen.Itwasdesignedforthecombinationwithanothercompany.Redesignedlogousedfrom1992～2011Becauseofitsbadimagetothepublic,thethirdversionlogowasredesignedtobemoreconservativethantheformers—hernavel(肚脐)andbreastsarenotvisibleatall,andonlysomepartsofthefishtailsremain.Br
6、and3.Listentothefollowingstatementsaboutthebrandnamesandfinishthefollowingtasks.Task1:Matchthecorrectbrandtoeachstatement.Brand3.Listentothefollowingstatementsaboutthebrandnamesandfinishthefollowingtasks.Task2:Listentothestatementsagainandwritedownthecorrespondingmainproductsofeachbrand.BrandMainp
7、roductshair-colorbusiness,hairstyling,bodyandskincare,cleansers,makeup,fragrancesallkindsofsportswearandsportingthingsphotographicfilm,cameraseverythingabouttelephone,wirelessnetwork,cellphoneproductsPC,computerh
