行业英语 综合教程2行业英语综合教程3.ppt

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1、新世纪高职高专教材编审委员会组编总主编刘杰英主编刘杰英HowDoweMarketOurGoods?ThatAdIsFascinating!Wecanseethemeverywhere!ItWasMadeinChina.TimeforFunNewWordsandExpressionsPackinginDifferentWaysThatAdIsFascinating!1.Lookatthesecolorfulpictures!Doyouknowwhatproductsthemakerswanttoadvertisefor?Pleasedescribethefollowingcreativ

2、eadvertisings.cokewatchhamburgerbeerbatterycellphoneThatAdIsFascinating!2.Matchthefollowingadvertisingsloganswithitscorrespondingproducts.Workingroupsandguesswhattheymean.(Nike)(Coca-cola)(Nokia)(RicohCopier)(BMW)(IBM)ThatAdIsFascinating!3.HaveyouevertakenmealsatKFC?Readthefollowingpassageabout

3、theintroductionofthesloganofKFCandfinishthefollowingtasks.“Fingerlickin5good”—ThesloganofKFCOneofthemostfamousadvertisingslogansoftheworldwillnotbethereanymore.Sincethedecadeoffifty’sKFCorKentuckyFriedChicken,ithascalleditsmealsas“fingerlickin5good”,but,inordertokeepupwithhealthiereatingtrends,

4、willnowusethephrase“SoGood”.KFChaspromisedtodisplaythecaloriecountofitsmainitems.Italsopromisedtolaunchitsfirstgrilledproductandwilluserapeseedoilstoreducefats.ThatAdIsFascinating!3.HaveyouevertakenmealsatKFC?ReadthefollowingpassageabouttheintroductionofthesloganofKFCandfinishthefollowingtasks.

5、ThesmilingfaceofColonelHarlandDSanderswillnotbringhealthyeatingtomindandtheideathatmaybeaforceforgoodinsocietycanmeantoomuchformanypeopletoswallow.Thatiswhatthecompanywantstoachieve,however,whyitdismissedits50⁃yearslogan“FingerLickin5Good”?Thenewslogan,“SoGood,”hastheobjectivetofocusontheothert

6、hingsthatthecompanydoes,andtheybelievethissloganwillbemorebeneficial.Itmustbesaidthatthissupplierofpopcornchickenandzingerburgersisnotaloneintryingtochangewiththetimes.Gettingconstantlywarningsfromhealtheducationprogramsabout“obesityepidemic”,peoplearedemandinghealthieroptions,whileregulatorsfr

7、omtheWorldHealthOrganizationtotheUK’sFoodStandardsAgencyarecreatingpressuresonfoodcompaniestocleanuptheiract.ThatAdIsFascinating!3.HaveyouevertakenmealsatKFC?ReadthefollowingpassageabouttheintroductionofthesloganofKFCandfinishthef