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1、消费者购买心理Consumerspurchasepsychology情景假设Twoyearsaftergraduating，weestablishedafurnituretradecompanyinFoshan.Inrecentyears,thefurnitureindustryaredevelopingrapidly,inordertoimproveourworkefficiency,weneedtobuyacartoreceptionourclientsandtomeetthebusines
2、sneeds.Salesmantoldusaboutthedifferentstylesofcars,accordingtoourneedswedecidedtochooseacarintwoRenault（雷诺）andChevrolet（雪佛兰）Renaulthasverygoodnavigation.Chevrolet（雪佛兰）HasaconstantspeedcruiseDrivers’feeling:comfortable、relaxRenaultandChevroletIfyou're
3、sittingincars,youwillfinditinsidetheinteriordesignofobvioustomorethanappearanceaccessible.Integralstyleconcise,clear,underthedeepdivisionclosertotheshallowtonalcollocationstylethatoccupythehome.Differwithconventionaldesigncertainpartsofthebutagainver
4、ywellimproveitsvisualeffect.ThusclosecommunicationbetweenusandthecustomerRenaultThedoorofthestorecontentisdoingwell,canbeplacedalotofthings,forexample:luggage,bigcartonetc.Ifstillfeelthatnotenoughuseofwords,canhindertriedtoputthesecondrowseatdownSpac
5、eiscapacious,notcrowded.RenaultChevroletTrunkspaceisthekindofmaterials,soundinsulationcotton,twohydraulicrodeverything.Renault（雷诺）maintenanceBecauseairconditioningfiltermanufacturersadviceistwiceeachyear,thereforewereplacefamilycarsin1yearaccordingto
6、thegeneralcalculated,willopen20,000kilometersper1airfilterconvertreplaceamillionkilometers.Sceneryinthiscarwithinsixmillionkilometersoftotalexpensesfor6857yuan,onaverageeverymillionkilometersofmaintenance1142yuan,suchmaintenancecostbeforeussurveyofho
7、useholdMPVmodelsinbelongtomoderate.Chevrolet（雪佛兰）Maintenancecomponentpricesingeneralarerelativelyreal,andthesamelevelofcarbrandsinthejointventuretolowerlot,whicharecomplementarytoitslocationandtheprices,anddriving60,000kmtherequired5,331yuan(1.8Lauto
8、matic)maintenancecostsComparedMagotan,HaoRuiandotherbenefitsinthehundredsofmillionyoureallywantalot.GuaranteeperiodRenaultsceneryvehiclemaintenancecyclefortwoyearsorsixmillionkilometers,andmanyotherbrandsimportedasconsumerstobuycars,canenjoythescener
