房地产广告策划方案及市场推广顾问服务方案

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1、RefNo.         成都市五块石商业地产项目广告策划方案及市场推广顾问服务方案PromotionPlanningandMarketingConsultancyProposal 项目名称：成都五块石商业地产项目                                     敬致To      ：成都市正业房地产有限责任公司      赫杰斯市场推广顾问有限公司HertzMediaManagementLimited. 23Feb2004   目     录  壹、本案项目特点-及市场定位PROJECT

2、FEATURESANDMARKETPOSITIONING............................................4                   一、基本资料BACKGROUND.......................................................................................................................4                   二、本案区位特点FEATUR

3、ESINGEOGRAPHICALLOCATION............................................................5                   三、市场定位MARKETPOSITIONING.......................................................................................................6贰、市场推广策略MARKETINGSTRATEGY.....

4、............................................................................................................7                   一、资金投入策略STRATEGYFORMARKETINGBUDGET................................................................7                   二、媒体广告计划MEDIAPL

5、ANNING........................................................................................................7                   （一）广告计划/要点ADVERTISINGPLANS/KEYAPPROACHES.........................................................8                   （二）媒体选择MEDIACH

6、OICES................................................................................................................8                   （三）公关及广告实施流程IMPLEMENTATIONPROCESSFORPR&ADVERTISING......................9                   （四）媒体广告发布建议RECOMMENDEDSTRATEGYFO

7、RADVERTISING...................................10                   三、平面设计策划要求THEMEOFGRAPHICDESIGN...........................................................................12                   四、NP、路牌广告策划要求BILLBOARDADVERTISINGANDITSDESIGN......................

8、...............12                   五、营销推广活动计划建议PROMOTIONALACTIVITIES.....................................................................12                   六、企业形象宣传包装建议PA