成都市五块石商业地产项目广告策划方案及市场推广顾问服务方案

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1、成都市五块石商业地产项目广告策划方案及市场推广顾问服务方案PromotionPlanningandMarketingConsultancyProposal项目名称：成都五块石商业地产项目敬致To：成都市正业房地产有限责任公司赫杰斯市场推广顾问有限公司HertzMediaManagementLimited.23Feb2004目录壹、本案项目特点-及市场定位PROJECTFEATURESANDMARKETPOSITIONING...............................................4一、基本

2、资料BACKGROUND.......................................................................................................................4二、本案区位特点FEATURESINGEOGRAPHICALLOCATION.............................................................5三、市场定位MARKETPOSITIONING..........

3、..............................................................................................6贰、市场推广策略MARKETINGSTRATEGY.................................................................................................................7一、资金投入策略STRATEGYFORMARKETINGBUD

4、GET..................................................................7二、媒体广告计划MEDIAPLANNING.........................................................................................................7（一）广告计划/要点ADVERTISINGPLANS/KEYAPPROACHES............................

5、.............................8（二）媒体选择MEDIACHOICES................................................................................................................8（三）公关及广告实施流程IMPLEMENTATIONPROCESSFORPR&ADVERTISING.......................9（四）媒体广告发布建议RECOMMENDEDSTRATEG

6、YFORADVERTISING....................................10三、平面设计策划要求THEMEOFGRAPHICDESIGN...........................................................................12四、NP、路牌广告策划要求BILLBOARDADVERTISINGANDITSDESIGN......................................12五、营销推广活动计划建议PROMOTIO

7、NALACTIVITIES.....................................................................12六、企业形象宣传包装建议PACKAGINGANDBRANDINGOFCORPORATEIMAGE......................13（一）本项目营销推广文化理念PHILOSOPHYBEHINDTHEBRANDIMAGEOFTHEPROJECT...14（二）本案项目营销推广文化的构筑方式THEEXECUTIONPROCESSOFBRANDBUILD

8、ING.......14叁、服务项目配合明晰清单SERVICESANDSUPPORTINGINFORMATIONREQUIRED.....................................16一、市场推广顾问服务项目MARKETINGCONSULTANCYSERVICES..