资源描述：
《营销渠道【外文翻译】》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、外文翻译原文MarketingChannelMaterialSource:SalesandmarketAuthor:AnneT.CoughlanChannelsofdistributionmeansthatthegoodsfromtheproducertousersthroughthewholeprocess,andsetofmarketsalesagencies.Righttousemarketingchannels,enterprisesincreasedrapidlyintotheconsumerproducts,toexpandt
2、hesaleandacceleratetheflowoffunds,reducetheflowofthecost.Anybusinesstoputyourproductsellwell,youneedtherighttoselectproductsalesoutlets.selectthedistributionofcontent,therearetwoaspects：achanneltypeisselected,butchoosespecificmiddleman.Affectsaleschannelstochoosefactors：p
3、roductfactors,includingthesizeoftheunitofproductions,weightandvolumethesize,styleandfashion,corruptionand，gmproductsandproductofaproductofnucleartechnologyservices,thenewproducttomarketfactors,includingsmall；marketsizeofthepurchaseandmarketingofseasonalandtime,andcompetit
4、ivesaleschannelsforenterprises；offactors,includingthecompanyofscale1.Channeltypeisselected(1)Directandindirectasalesstrategyinmarketing.asintradingintheintermediatetoclassify,andcanbedividedintodirectandindirectsalesoutletsinthetwotypesofdirectchannelsofdistribution.Inthe
5、useoftheintegrationofthesalesmodeofoperation,thegoodsfromproductiontoconsumption,withoutanyintermediateandindirectsaleschannelsmeanthegoodsfromtheproductionareastransferredtotheusersthroughamiddlemaninmarketingchannels.directsales,marketing.(2)Longandshortchannelstrategy.
6、salesoutletsinitslengthtoclassify,andlengthcanbedividedintoseveraldifferentforms,fromproductionofgoodstotheuser'sprocess,alink,themoresalesoutletsinthelonger；onthecontrary,themoreshort.theconsumergoodssaleschannelsandfourbasictypesoftheconsumers：producersretailers；produce
7、rsorconsumersagentwholesalersretailersconsumers；thewholesaleagentretailersconsumers.Theindustrial.Industrialusers.Thecompanydecidedtoadoptanindirectsalesstrategy,toapplytothelengthofthechannelsformakingachoice.Fromsavingthecirculationofcommodities,thesocialcostofproductio
8、nprocessagain,weshouldtrytoreducethenumberofintermediatelinks,chooseachannel.However,donotthinkt
