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时间:2019-11-18
《2019-2020年高考英语一轮复习单元检测十七GreatPeopleandGreatInventionsofAncientChina外研版必修》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、2019-2020年高考英语一轮复习单元检测十七GreatPeopleandGreatInventionsofAncientChina外研版必修Ⅰ.阅读理解ACalled“themanwhoshapedAmerica”and“thefatherofmodernindustrialdesign”,RaymondLoewymustbeoneofthemostinfluentialdesignersofalltime.Herevolutionizedtheindustry,workingasanadviserformorethan200paniesandcreatingd
2、esignsforeverythingfrompackagingtorefrigerators,fromcarstotheinsidesofspaceships.Loewy'sdesignsallhadonethinginmon.TheywereshapedbytheMAYAprinciple—MostAdvancedYetAcceptable.Hisideawasthatpeoplewillnotacceptsolutionstodesignproblemsifthesolutionsaretoodifferentfromcurrentdesigns.Loewys
3、tartedhiscareerinindustrialdesignin1929byredesigningacopyingmachinefortheBritishmanufacturer,SigmundGestetner.The28yearolddesignerpletedthetaskinthreedaysandthedesignofthemachinelastedforthenext40years.TheGestetnercopyingmachinewasthebeginningofmanydesignswhichusedstreamlining(流线型).Hed
4、escribedthisas“beautythroughfunctionandsimplification”.Hespentthenext50yearsstreamliningeverythingfrompostagestampsandpanylogos(商标)totheinsidesofstores.ThefamousGreyhoundbusandStudebakercarshowhisuseofstreamlininginaction.HeisperhapsmostfamousforhisredesignoftheLuckyStrikepackaging.In1
5、940,thePresidentoftheLuckyStrikeManufacturingpany,GeorgeWashingtonHill,betLoewy$50,000thathecouldnotimprovetheappearanceofthegreenandredLuckyStrikepackets.Loewyacceptedthechallenge.Hechangedthebackgroundofthepacketfromgreentowhite.Thenheputtheredluckystriketargetonbothsidesofthepacket.
6、Thismadeitmoreeyecatchingandgreatlyincreasedsales.Itisnowrecognizedasadesignclassic.Loewy'slogodesignaimedat“visualretention(视觉保持)”.Hewantedtomakesurethatanyonewhosawthelogo,evenforashortwhile,wouldneverforgetit.HedesignedmanyhighlyvisiblelogosforfamouspaniessuchasShellOil,Exxon,Greyho
7、undandNabisco.Bythemid20thcentury,hisindustrialdesignfirmwassofamousthathecouldsay“theaverageperson,leadinganormallife...isboundtobeindailycontactwithsomeofthethings,servicesorstructures”designedbyhisfirm.语篇解读:本文是一篇记叙文。文章主要介绍了20世纪最著名的美国工业设计师之一与美国工业奠基人雷蒙德·罗维。1.Loewy'sbiggestinfluencew
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