2019版高考英语一轮复习单元检测十七GreatPeopleandGreatInventionsofAncientChina外研版必修3.doc

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1、单元检测（十七）GreatPeopleandGreatInventionsofAncientChinaⅠ.阅读理解ACalled“themanwhoshapedAmerica”and“thefatherofmodernindustrialdesign”，RaymondLoewymustbeoneofthemostinfluentialdesignersofalltime.Herevolutionizedtheindustry,workingasanadviserformorethan200paniesandcreatingdesignsforeverythingfrompackagi

2、ngtorefrigerators,fromcarstotheinsidesofspaceships.Loewy'sdesignsallhadonethinginmon.TheywereshapedbytheMAYAprinciple—MostAdvancedYetAcceptable.Hisideawasthatpeoplewillnotacceptsolutionstodesignproblemsifthesolutionsaretoodifferentfromcurrentdesigns.Loewystartedhiscareerinindustrialdesignin1929

3、byredesigningacopyingmachinefortheBritishmanufacturer,SigmundGestetner.The28yearolddesignerpletedthetaskinthreedaysandthedesignofthemachinelastedforthenext40years.TheGestetnercopyingmachinewasthebeginningofmanydesignswhichusedstreamlining(流线型).Hedescribedthisas“beautythroughfunctionandsimplific

4、ation”.Hespentthenext50yearsstreamliningeverythingfrompostagestampsandpanylogos(商标)totheinsidesofstores.ThefamousGreyhoundbusandStudebakercarshowhisuseofstreamlininginaction.HeisperhapsmostfamousforhisredesignoftheLuckyStrikepackaging.In1940,thePresidentoftheLuckyStrikeManufacturingpany,GeorgeW

5、ashingtonHill,betLoewy＄50,000thathecouldnotimprovetheappearanceofthegreenandredLuckyStrikepackets.Loewyacceptedthechallenge.Hechangedthebackgroundofthepacketfromgreentowhite.Thenheputtheredluckystriketargetonbothsidesofthepacket.Thismadeitmoreeyecatchingandgreatlyincreasedsales.Itisnowrecognize

6、dasadesignclassic.Loewy'slogodesignaimedat“visualretention(视觉保持)”.Hewantedtomakesurethatanyonewhosawthelogo,evenforashortwhile,wouldneverforgetit.HedesignedmanyhighlyvisiblelogosforfamouspaniessuchasShellOil,Exxon,GreyhoundandNabisco.Bythemid20thcentury,hisindustrialdesignfirmwassofamousthathec

7、ouldsay“theaverageperson,leadinganormallife...isboundtobeindailycontactwithsomeofthethings,servicesorstructures”designedbyhisfirm.语篇解读：本文是一篇记叙文。文章主要介绍了20世纪最著名的美国工业设计师之一与美国工业奠基人雷蒙德·罗维。1．Loewy'sbiggestinfluencewasin________.A．pletel